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April 25, 2017

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Home » District » Jiading

Technology promotes culture in abundance

AN Internet-based cultural service platform, the first of its kind in Shanghai, offers people in Jiading easy access to a variety of resources, including millions of digital books, thousands of journals, lectures and dozens of databases.

People who register for the service may also visit galleries and museums online or book tickets for entertainment or sports venues.

Since it was launched in 2014, details of more than 3,000 cultural events have been sent to users.

The online booking service covers almost all the cultural venues and sports facilities in the district.

Downloading an app to your mobile phone and registering online opens the door to a mass of information.

Culture Jiading Cloud has more than 60,000 users at present and average daily visits number around 340,000.

Lu Yingying, a loyal user of the service, often checks current cultural events in Jiading through the app in her phone. She also books some free performances and sports venues for her dancing partners through the app.

“Through the combination of culture and technology to create a modern public cultural service system is what we’ve been thinking about,” said Zhu Hong, deputy director of district culture, radio broadcasting, film and television administration.

The latest version of the platform features current cultural events, venue booking, fund raising, cultural groups, online study, documentaries and digital exhibition halls.

According to the developer, the core innovation of Culture Jiading Cloud is gathering regionally characteristic cultural resources and public cultural experiences online through precise location technology, interactive media, virtual reality technology and the interaction of various smart terminals.

People may organize their own activities through the platform while crowd-sourcing technology has been adopted to help provide users with their favorite cultural programs based on big data analysis.

The main target of the platform is not limited to booking services but offers a comprehensive supply and exchange of cultural information to local residents.

Jiading is full of cultural resources. Culture Jiading Cloud allows a dozen community and township cultural and sports centers as well as the Jiading Library to work together to better serve the public.

As a one-stop public cultural service platform, Culture Jiading Cloud has been heralded as a breakthrough in cultural innovation.

Now, a similar but much bigger platform is being built at city level.

At present, Shanghai Cultural Cloud contains information about 236,000 public cultural events every year and connects more than 780 city-level, district-level and street-level cultural venues, libraries, exhibition centers, art galleries and cultural service centers.

It is part of the city’s three-year action plan to promote the construction of a smart city. Both platforms have been developed by Shanghai Sun3d Technology Company.


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