Exploring the commercial landmarks
As a booming commercial hub in Shanghai, Jing鈥檃n鈥檚 total retail sales of consumer goods ranked first among the downtown districts in the first half of this year, retaining its title for the entire year of 2022.
From the well-established Nanjing Road W. commercial zone to the newly emerged Suzhou Creek waterfront area, fancy commercial sites are popping up across the district to support its development to become an international consumption landmark, and its goal to earn 160 billion yuan (US$22 billion) in total retail sales of consumer goods in 2023.
Let鈥檚 look at some of the unique commercial landmarks in Jing鈥檃n.
MOHO
MOHO Shanghai opened in January as a new commercial landmark in Jing鈥檃n.
Under the theme of 鈥淎 Life More Extraordinary,鈥 it adopts contrasting trendy retail concepts by introducing more than 50 first stores and concept stores, including French luxury department store Galeries Lafayette and popular cross-border makeup platform MOHO BEAUT脡.
Tsutaya Bookstore, designed using shikumen (stone-gate) building elements, has over 35,000 books, 60,000 stationery and cultural items, and has collaborated with LEGO for a pop-up store featuring a wall of LEGO tropical plants and four themed sections.
The Baiying and Cinker Restaurant and Cinema integrates dining with movie screenings, with an Art Deco design paying tribute to Hollywood鈥檚 golden age.
Shanghai Suhewan MIXC World
This is a large shopping area with 60,000 square meters of open commercial space and 42,000 square meters of green space, situated alongside Suzhou Creek.
It features historic buildings such as Tianhou Palace and Shenyuli, which have been restored to include modern functions like boutiques and cafes.
The mall showcases art installations and will soon debut an international light show and sculpture exhibit.
Jing鈥檃n Joy City
Here is a popular destination for animation, comics, games and novels culture, featuring retailers selling anime products and themed eateries.
Pop-up events feature classic scenes from horror manga series, such as 鈥淭omie,鈥 鈥淯zumaki鈥 and 鈥淕yo,鈥 and anime themes like 鈥淪py 脳 Family.鈥 Visitors can also enjoy interactive experiences like photobooths and capsule-toy vending machines.
A Demon Slayer-themed restaurant will soon open from August 31 to October 8.
Zhangyuan
Zhangyuan, once China鈥檚 first modern pleasure garden, has been transformed through urban renewal efforts into a trendy commercial area while preserving 43 historical buildings in 28 different architectural styles. The western section of the area opened last year.
Its old buildings now house boutique stores and pop-up displays of well-established luxury brands, such as Dior, Louis Vuitton and Vacheron Constantin, as well as popular stores like Blue Bottle Coffee, By Far and the RE Bike Museum.
The area also hosts a variety of fashion and cultural activities, including pop-up events on the weekend-only pedestrian street on Maoming Rd N. featuring themed installations and exhibitions.
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