Fashion Forward
On October 10, Jing’an kicked off its “Fashion Consumption Season” alongside the 2026 Spring/Summer Shanghai Fashion Week, spotlighting emerging local brands and integrating technology, art, culture, and sustainability.
The LABELHOOD Pioneer Fashion & Arts Festival debuted along Suzhou Creek with over 10 Chinese designers presenting their 2026 spring/summer collections. Local label SHUSHU/TONG marked its tenth anniversary with a headline show.
Designer trade shows enabled local brands to transition from concept to market. TUBE SHOWROOM highlighted seasonal collections from cutting-edge designers, while NOT SHOWROOM and LAB SHOWROOM offered immersive experiences blending street energy and historical context.
Harrods’ “From London to Shanghai, A Celebration of Two Global Cities” showcased Chinese designers to international audiences, while Yongyuan Road debuted the “Fashion Weekend,” featuring brands such as ATTEMPT, Sagrada Madre and FOREVER 21.
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