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October 27, 2020

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Fashion week sizzles

Several Jing鈥檃n fashion landmarks doubled as major stages for this year鈥檚 Shanghai Fashion Week that ran from October 8 to 16.

Product launches and runway shows took place at the 800 Show, HKRI Taikoo Hui and Shanghai Exhibition Center.

Showroom Shanghai, a major fashion fair during Shanghai Fashion Week, staged a 2021 spring and summer show at the Shanghai Exhibition Center with displays of more than 150 brands, 40 percent of which were new to the event.

According to Showroom Shanghai officials, the pandemic has accelerated the iteration and renewal of brands.

For instance, the number of fashion jewelry brands requesting spots in the event doubled, but only 23 of them were selected due to limited space.


 

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