Labelhood's Spring Festival pop-up
Print Edition
LABELHOOD, a leading platform for emerging fashion designers in China, launched a Spring Festival project themed “Spiritual Homeland” this month. The campaign spanned from its four outlets in Jing’an to London’s Harrods, featuring a pop-up and a “Family Portrait Studio”
In Shanghai, the “Family Portrait Studio” teamed up with H&M at 812 Julu Road, setting up an experience zone for the H&M 2025 Spring Festival collection. Visitors were invited to try on the new collection and capture joyful moments with friends and family.
At Harrods in London, Labelhood presented limited-edition Spring Festival items and handcrafted goods from top Chinese designers.
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