Coffee festival
Print Edition
THE first East China edition of the South Korea Coffee Festival took place at THE HUB · Xintiandi in Minhang District from October 16-19. It featured 38 specialty coffee brands from China, Japan, and South Korea, and five local Chinese dessert and bakery brands. The bazaar-style event included coffee tasting, social interaction, and cultural exchange, allowing consumers to try Asian coffee flavors without leaving the country. The festival featured 29 specialty coffee brands from Seoul, Busan, Daegu, and other Korean regions, including champion-led brands like Cospir (2019 Korea Hand Drip Championship), Aery (2024 Korea Barista Championship), and HOWW (2020 Korea Coffee Roasting Contest).
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