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September 23, 2025

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Home » District » Minhang

Hongqiao Pinhui attracts top clients for live-streaming

Hongqiao Pinhui, one of the first “Shanghai Live-streaming E-commerce Bases” in Minhang District, has attracted 11 e-commerce companies and institutions to set up operations. This comes after the release of an action plan aimed at promoting the high-quality development of the live-streaming economy in the Shanghai Hongqiao International Central Business District (CBD).

The plan aims to establish several live-streaming e-commerce bases (each with a 100-billion-yuan output scale), cultivate and cluster industrial chain-integrated, high-leverage, national-level platforms and MCN organizations, and build talent cultivation and evaluation mechanisms for the live-streaming economy.

Hongqiao Pinhui has hosted 14 live-streaming sessions throughout the past China International Import Expo events. It has developed distinctive scenarios such as the “CIIE Best Buys Shopping Cluster,” “Hongqiao International Coffee Port,” “Overseas Premium Products Showcase” and the “Cross-border E-commerce Bonded Warehouse.”

It has also formed partnerships with well-known companies such as CCTV New Media, Taobao, Tmall Group, Douyin and others.

According to the action plan, the Hongqiao International Central Business District should use its position as a pioneering zone for services that enable businesses to “go global” and as an exemplary zone for “Silk Road E-commerce” to develop a service port for the live-streaming economy that supports go-global initiatives.




 

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