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Minhang is alive with vibrant festive energy
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As the Chinese New Year approaches, Minhang District is seeing a surge of festive activity, with celebrations unfolding across major commercial areas, riverside villages, residential neighborhoods and exhibition venues.
Holiday decorations and crowds have become a common sight in recent days, from the folk markets in Qibao to large-scale lantern displays in Xinzhuang. Streets, public squares and cultural venues are drawing families, shoppers and visitors, as organizers seek to combine traditional customs with contemporary urban experiences.
Retail and consumption-focused incentives are also being rolled out ahead of the holiday. Shoppers can access car purchase subsidies, home-furnishing vouchers and a range of spending discounts across major shopping malls and commercial districts.
At the same time, a lineup of exhibitions is catering to a wide spectrum of audiences, including families with children, history enthusiasts and art lovers, offering indoor options alongside outdoor festivities.
The seasonal celebrations form part of the district’s yearlong “Chunshen Wonderful Life Season,” which officially began on January 26 to coincide with the peak holiday consumption period.
In the first phase alone, running from January to March, organizers have planned 51 activities across four categories: shopping promotions, New Year celebrations, exhibitions and immersive cultural experiences. The program brings together events staged in shopping areas, cultural institutions and public spaces throughout the district.
The campaign is intended to boost consumer confidence while highlighting Minhang’s local culture, creative energy and growing role as a destination for leisure and cultural tourism in Shanghai.
Further stages of the initiative are scheduled throughout the year, with each phase aligned to seasonal themes, festive occasions and changing consumer preferences, as the district looks to sustain activity beyond the holiday period.
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