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Cross-border e-commerce and international consumption
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Pudong is emerging as a hub for cross-border e-commerce, global product launches, and diverse high-quality services.
The Silk Road e-commerce pilot zone continues to expand its footprint. The “Global Hub” in the Waigaoqiao Free Trade Zone spans 12,000 square meters and hosts 34 national pavilions and product centers.
In 2024, trade with Silk Road partner countries reached 281.05 billion yuan, up 7.8 percent, accounting for 22.9 percent of the bonded zone’s trade. The hub has also facilitated imports of premium goods and services through integrated online and offline platforms.
The new area has launched a digital shipping and trade platform offering fully digital, contact-free release using blockchain electronic bills of lading, covering over 80 countries. Under the Asia-Pacific Electronic Port Network framework, Pudong has linked with Singapore to enable “single declaration, bilateral clearance” and expand commercial cooperation.
Pudong has piloted value-added telecom services, including ICP and IDC operations. By February 2025, four foreign-invested firms received pilot licenses in emerging sectors such as digital healthcare, fintech and new HR services, driving “digital-plus-physical” innovation and strengthening Pudong’s global data aggregation capabilities.
Pudong also introduced “instant refund” duty-free shopping for departing travelers, boosting Shanghai’s duty-free sales 85 percent year-on-year in the first half of 2025. Initiatives like the “Pudong Carnival” retail brand and a global brand cluster program, which has attracted over 1,000 first-store launches, are positioning Pudong as China’s largest distribution hub for imported consumer goods.
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