Putuo brands receive city recognition
Print Edition
TWO brands recommended by the Putuo District Commission of Commerce were recognized as Shanghai time-honored brands in April.
Caoyang Mall was recognized as a service brand, while Hero was honored for its quality pens and ink.
Time-honored brands, or laozihao, are considered valuable cultural and historical heritages as they have been a part of life in the city for decades.
To qualify a brand has to have a history of more than 50 years, a unique background and be recognized by the public for a product, skill or service that has passed from generation to generation
In 2012, the Shanghai Municipal Commission of Commerce started recognizing the city’s time-honored brands. Putuo selected the two brands mentioned above and helped the companies prepare the application.
Last August, the city announced 46 companies were being considered for the honor.
In April, 42 of the 46 companies received recognition for possessing time-honored brands, including the two from Putuo.
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