VR exhibit part of Shanghai film fest
Print Edition
THE virtual reality exhibition is a new addition to the 19th Shanghai International Film Festival, which will be held through June 19.
During the annual film fest, the VR exhibition will be held for enthusiastists at the Global Harbor mall in Putuo District. The latest technology and trend in the industry will be showcased.
Around 30 VR short movies from home and abroad will be screened at the VR Park. Visitors can put on 3D VR glasses to enjoy the fantasy experience such as flying, car racing, swimming in the sea and performing on stage. They become a character in the story. About 60 pieces of VR equipment will also be introduced that will show classic and stunning episodes of Hollywood blockbusters and video games.
Eric Darnell, director of hit cartoon movie “Madagascar” will present his new VR animated short film “Invasion” where the audiences play the leading role of a cute bunny and interact with aliens. The film is produced by the well-known Baobab Studios.
Youku will present the first homegrown VR short drama film “Black Fairy Tale” at the exhibition. The film provides an insight into the complexity of humanity, talking about the good and bad nature of human beings.
“Raven,” a collaboration between Youku and Reload Studios will discuss the problems of environmental degradation and people’s expedition into space to search for a new home.
Hippo Animation will bring visitors new challenges in its VR game “Solar Citizen.” Visitors should fix the escape capsule within limited time otherwise the spacecraft will explode and they will fail to go back to the earth.
“Burner Man,” a short sci-fi story by Liu Cixin has been adapted into a romantic VR film. The heartwarming film about a young man’s endeavors to save the life of his lover has also attracted veterans from Hollywood to create the fantasy scenes.
Additionally, audiences will be offered VR musical “War Horse,” VR news video about house demolition, VR documentary film depicting the lives of nomads and VR promotional clips of variety shows.
International VR professionals will also tell how a VR film is shot and produced. They will invite visitors to participate in the shooting and learn more expertise of the technology.
Recently actress Tao Hong was in town shooting the film festival’s first-ever VR concept promotional video.
Tao said that it is a good opportunity to promote this interesting technology which enables audiences to get more immersed in the videos.
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