Mandu flagship blends books and culture
Print Edition
As you open the glass door of “Mandu • Space of Light,” time seems to slow down naturally. Sunlight filters through the windows onto the wooden bookshelves, and the air is infused with the delicate scent of ink from books and the warm aroma of coffee. There is no hustle and bustle here, only the soft rustle of pages being turned and the occasional whisper between readers.
“We aim to create more than just a bookstore,” said Wang Liqiong, the store manager. “While upholding the brand’s standard services, the Xujing branch is more dedicated to becoming a hybrid space that integrates reading, work, exhibitions and socializing.”
This 2,200-square-meter standalone building, the 68th outlet of the Mandu brand nationwide, is positioned as the flagship store in East China. It serves as a brand-new cultural and leisure destination for residents in Qingpu District’s Xujing Town and its surrounding areas.
To satisfy the public’s demand for integrating in-depth reading with aesthetic experiences, the store has launched a membership service system covering scenarios such as reading, exhibitions, handicrafts, and catering, with tiered benefits tailored to different readers’ needs.
Through diversified events, the bookstore has built close connections with its readers. Soon, the bookstore will launch a series of diverse and vibrant activities. Among these, the “Shining Book Club” will host group readings, while the Winter Melody Art Exhibition will showcase works by artists such as French painter Pierre Boncompain.
In addition, there will be Chinese calligraphy and painting appreciation sharing, as well as Chinese calligraphy experience classes.
In the future, immersive activities such as tea art and handicraft making will be launched one after another, allowing people to experience beauty and creativity through personal participation.
The cultural and creative products section showcases a diverse range of souvenirs. “These notebooks and stationery items are not just commodities — they are carriers of culture,” said Wang.
“We hope that through these daily items, culture can naturally enter people’s lives. A bookstore is never just a place to sell books. We wish it to be a haven for busy people to take a break and, more importantly, to connect like-minded individuals through a single book or a single event.”
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