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December 16, 2017

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Pioneering an art movement

BORN in Shanghai in 1973, Su Bing first opened a studio in 2003 at M50 (50 Moganshan Road), an art hub for independent artists from home and abroad. As a curator, he has been working in several crossover projects blending art, design and installation.

Q: What are the differences between artworks and retail products?

A: Artworks have their market values, like all other commercial retail products. However, they are products of the culture, created through independent thinking of each of the artists and their own experiences in life.

Art, though seemingly a “powerless” force, can change the life we live in today and the future.

Q: What concerns you most when taking on a project such as the window show in the malls?

A: Whether art and culture can integrate into a commercial environment is the key question, because usually art cannot exist in a place it doesn’t belong to. Whether a window can catch the attention of the passers-by has a lot to do with individual tastes and cultural background and other factors.

Q: What did you do to help the artists reach a wider audience?

A: To engage audience participation, we used AR technology backstage. By scanning the QR code attached to each of the window, anyone can watch a live video of the artist on what the work is about and how it was created.

Audiences can even upload their selfies in front of the windows and chat with the artists on the site.


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