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November 6, 2019

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Home » District » Yangpu

Leveraging CIIE to lure industries, seek foreign cooperation

Yangpu District is stepping up efforts to expand foreign economic cooperation and exchanges at the China International Import Export. In keeping with President Xi Jinping’s exhortations to make the event better and better every year, Yangpu is doing its part to support and taking full advantage of the spillover effect to attract more projects.

Building a platform that serves as a channel for the entry of quality foreign products has become a highlight work for the urban district.

Last year, the demonstration and sales center for Italian handcrafts and custom-made products was chosen among the first batch on the “6+365 days” platform that allows the products to be displayed and traded all year round.

This year, Yangpu has ensured that another exhibitor, Oujian-Import Precious, is included in the second batch, and the district is doing more to connect buyers and exhibitors for solid collaboration.

Meanwhile, regional cooperation will be enhanced when Yangpu strives to play a bigger role in the Belt and Road Initiative.

This year, the district provided Bangladesh, a country that benefits from and stands for the Belt and Road Initiative, with efficient pre-filing service for the 200 items it wants to exhibit, and the South Asian nation’s first office in Shanghai has settled in Yangpu as well.

Earlier in May, an economic and trade forum between Europe and the Yangtze River Delta region was also held in the district, with representatives from Finland, Poland, Germany, Turkey and Serbia present.

It was an effort to promote cooperation between China and Eastern Europe, gathering 36 governments and institutions, which reached preliminary agreements on 60 projects.

To boost foreign investment, the district also innovates within the system and has brought in international consulting support.

The local government seized the CIIE opportunity last year to found the district’s first international innovation and entrepreneurship consulting team. The 11 team members are all senior executives from Fortune 500 companies or sci-tech unicorns.

With rich resources and the network, they will be the bridge to lead major international firms and projects in Yangpu.

Jay Kunkel, president for Asia at Tenneco Corp, a world-famous auto parts manufacturer, helped introduce the foreign-invested headquarters and research and development center of companies, including Continental Automotive and Lear Corporation, and set up a new key project of DRiV.

For the first three quarters, the district’s contractual use of foreign investment reached US$1.98 billion, surging 173.85 percent, a record high, compared with the same time last year.

The team now has two more members on board and will keep growing to attract partners from all parts of the world to share their advanced ideas, technologies and cultural resources with Yangpu.

Above all, serial events have been designed to break ground for marketing during the ongoing import expo.

In October, Yangpu held an international forum on service outsourcing together with the Shanghai Services Federation ahead of the second CIIE.

Based on its own features of long history of industry, a cluster of academies as well as innovation and entrepreneurship, Yangpu launched three routes for trader visits along the Knowledge & Innovation Community, the Changyang Campus and the riverside landscape.

Delegations from Denmark, Luxembourg, Myanmar, Vanuatu and other developed European countries have also been invited to tour the district and attend promotion activities, such as a summit on building an innovation-oriented city and “matchmaking” event on smart retail sector.

During the second CIIE this year, the operation center for South Africa’s trading port will also be based in Yangpu and will open the African market for the district, initiating a new phase for enterprises to introduce products while going global with products and services of their own.


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