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September 24, 2020

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ALDI opens two new stores in Hongkou and Pudong

00:41 UTC+8 September 24, 2020 | Print Edition

ALDI is excited to announce the opening of its two pilot stores in Shanghai this month.

The international retailer’s eighth store in the city, located in Hongkou District, celebrated its grand opening on Septem­ber 12, while its ninth store will open this Saturday in Pudong New Area.

Both stores will continue to offer curated products of in­ternational quality at everyday value prices to its Chinese and international customers.

The two new stores are offer­ing some amazing deals while celebrating the famous Okto­berfest, a popular beer festival held in Germany every year.

Customers can enjoy Ok­toberfest without leaving the comfort of their homes by indulging in some irresistible deals on German-style hot dogs, pretzels, meatballs and Karlsk­rone beers.

ALDI’s members can enjoy gifts such as a EXPRESSI coffee machine, a set of fridge mag­nets and an ALDI shopping cart, when they purchase over cer­tain amounts.

ALDI has remained steadfast to one principle that has guided the store since it began in Ger­many more than 100 years ago — providing international qual­ity product at everyday value to customers. Products from its exclusive brands are hand­picked for consumers by the supermarket’s very own team of quality experts.

The products undergo regular in-house testing and indepen­dent analysis for quality and safety assurance.

Since ALDI entered China in 2017, it has been striving to become a go-to location for Chinese consumers’ grocery shopping. Just like ALDI’s pre­vious pilot stores, the two new shops offer a seamless online to offline retail experience.

Customers can shop for their favorite products on ALDI’s WeChat Mini-Program and enjoy instant delivery services if they live within 5 kilometers of each store.

Customers in the Yangtze River Delta region can also have products delivered through the mini-program.

ALDI has always been grateful for its loyal customers’ support and will be offering additional deals to members in the future. Furthermore, ALDI has launched the Diamond Membership Pro­gram, a new rewards program for members. If members spend over 800 yuan (US$118) in a cal­endar month they can enjoy a 6 percent discount on all prod­ucts the following month.

ALDI works hand-in-hand with long-time suppliers and partners both locally and abroad to deliver high quality products at great value to consumers. From fresh produce to ready-to-eat meals, from delicious wines to mouth-watering snacks, all products are handpicked by a team of ALDI experts.

ALDI’s first pilot stores de­buted in China in June 2019 in the Jing’an and Minhang districts. But since then it has continued to expand to Baoshan, Putuo, Xuhui, Hongkou districts and Pudong New Area.

Aside from ALDI’s pilot stores and WeChat Mini-Program, con­sumers can also shop with ALDI through Tmall Global Flagship Store, Tmall Classic Store, as well as Ele.me and JD Daojia.

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