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July 7, 2011

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Cartoons, comics and games carnival

MAJOR international animation studios and games makers will showcase their latest creations, images and projects at the China Pavilion from today through next Monday at the China Pavilion in Pudong.

The exhibition is part of the 2011 Cartoon, Comics and Games Expo covering 27,000 square meters. The event is in its seventh year.

Every aspect of animation will be represented and there will be a Chinese national cosplay contest from today through Saturday.

Children and young people can attend an exhibition of animation and illustrations, join an anime-related singing contest and take part in interactive games.

Professionals of the animation industry, experts and investors will discuss challenges and trends in animation.

Participants include veteran producers of the worldwide hit "Kung Fu Panda" and its recent successor in 3D "Kung Fu Panda 2" and "The Smurfs."

They will discuss ways for the Chinese animation industry to appeal to the international market and develop various profit streams.

The Chinese film industry relies overwhelmingly on ticket sales, not spin-offs and licensed products like toys, comic books, dolls, clothing and other things.

Acclaimed animated films will be screened, including Disney's fantasy "Tangled" (2010), the new Japanese production "Children Who Chase Lost Voices From Deep Below" and the 1999 classic "Blue Submarine No. 6" - the first Japanese animation to blend anime and 3D animation.

Screenings include domestic cartoon such as the popular "Pleasant Goat and Big Big Wolf" (2009) and "Stormrider," the film version by Hong Kong's Ma Wing-shing of a long-running manga.


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