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April 20, 2010

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Coke, bottlers pledge green business

COCA-COLA Co and its key bottling partners in China are reducing water consumption, using less packaging and reducing greenhouse gas emissions in production and transport.

Coke's campaign, "Live Positive," is the first time the world's largest beverage producer and its partners have joined hands to integrate sustainability in seven aspects of business: water stewardship, climate, packaging, community/charity, workplace, healthy living, and innovative products.

"I'm proud to strive for sustainability with our bottling partners and to make positive contributions to ensuring sustainability in China that will bring benefits for future generations," says Doug Jackson, president of Coca-Cola China. "The Coca-Cola system can coordinate very well through 40,000 employees and 39 factories with one singular goal."

The project is supported by Swire Beverages Ltd, COFCO Coca-Cola Beverages Ltd, Coca-Cola China Industries Ltd, COFCO Coca-Cola Beverages Ltd and Zhuhai Coca-Cola Beverages Co Ltd.

All Coca-Cola bottling operations are to ensure that 100 percent of the waste water from its manufacturing operations receives stringent treatment so that it can support aquatic life when it is discharged.

Over 30 million yuan (US$4.4 million) has been invested in water recovery and treatment in all bottling plants to improve water usage and management to reduce water consumption.

By 2015, the company aims to improving packaging efficiency by 7 percent, equivalent to saving 55,000 tons of packaging materials compared with the 2008 level. It also aims for 100 percent elimination of PVCs (polyvinyl chlorides) as packaging components.

To help achieve the target, a new 500-milliliter water bottle will be introduced; it can be compressed greatly, occupies 70 percent less space than earlier-type bottles and will be more than 30 percent lighter than similar bottles on the market.

By 2020, Coca-Cola aims to reduce the carbon intensity of its beverage manufacturing by 40 to 45 percent, compared with the 2004 level. It aims to save up to 60 percent in energy consumption, compared with the 2000 level. It plans to use more efficient equipment and coolers.

Jackson, president of Coca-Cola China, says these measures will benefit both the environment and the company.

"Absolutely we can achieve a win-win situation," he says.

China is the third largest market in the world for Coca-Cola. In addition to selling beverages and improving the environment, the company takes part in charity activities, and has done so for many years.

Working with partners including the World Wildlife Fund and China Youth Development Foundation, Coca-Cola will invest more than 200 million yuan by 2012 in the environment, education, healthy and active living and well-being programs for more Chinese people.

By that time, the company pledges to support active living and physical activity programs involving more than 2 million young people.


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