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August 28, 2010

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District goes digital and paperless

CHANGNING District is becoming a hub for digital industry, media and arts, attracting talent from around China and overseas. The district administration is also going digital and paperless to serve the public more efficiently. Victoria Fei reports.

The Changning District administration is moving into cyberspace for greater efficiency and transparency, promising a moving intelligent working platform by year's end.

Changning District and Lenovo Group signed an agreement this week to jointly set up the platform that will switch to Lenovo's Happy Phone office automation system and create a "paperless office."

The system is said to make it possible to "do any work at any place and any time."

Most e-mail functions will be transferred to Happy Phone at the same time, said Ye Xiaohua, deputy director of Science and Technology Commission of Changning.

Information sharing, file browsing and daily management will be achieved in a more intelligent way, he said.

"By then (year's end), files and documents can be checked without restriction on time and space. Officials will be able to examine and approve requests and projects more efficiently."

The idea of "digital Changning" was proposed 10 years ago and it already has taken strides in moving administration and public services online.

Today, 233 administrative licensing procedures in 25 departments can all be handled online, reducing processing from 355 working days to 70 working days.

To improve digital Changning, the district is trying vigorously to attract talents in digital media, making the district a hub for digital activities.

In 2007, the Shanghai Digital Media Talent Training Union was established jointly by the district's science and technology commission and Shanghai Multimedia Park.

The union carries out digital media training and it has established a platform for information industry and technology talent training.

A non-profit organization, it draws members from scientific research institutions, information technology training enterprises, high-tech enterprises and public institutions.

The union supports internships and job opportunities for both university graduates and top talents with doctoral degrees or overseas experience.

Last year, the union held three free job fairs, offering 200 jobs to 300 candidates of university graduates.

The recruitment rate reached 60 percent; more than 50 university students got internships and 75 percent of them got jobs after graduation.

Doctoral students who intern at the district's doctoral studies base of digital media receive a monthly subsidy of 2,000 yuan (US$294) for up to six months by the district government. Similar subsidies are offered to overseas interns.

To date, more than 100 doctoral students from Tsinghua, Fudan and Zhejiang universities have received subsidies; half are now working at key high-tech enterprises in the district.

Another 46 interns from countries such as the US, the UK, Canada, France, Germany, Japan and South Korea have received subsidies and worked at 20-plus local companies.

To attract more talents, the district encourages scientific service agencies and scientific enterprises to settle in the district where they can showcase their abilities, said Ye, the science and technology commission's deputy director.

Shanghai Multimedia Park, the city's first high-tech park focusing on the digital media industry, plays an important part in the development of "digital Changning."

It is bordered by Jiangsu Road in the east, Zhongshan Road W. in the west, Wanhangdu Road in the north and Yan'an Road W. in the south. As one of the city's cultural hubs, it combines culture with commerce and creativity.

The park is home to key domestic and international enterprises in fields such as film animation, broadband multimedia application and multimedia display.

Over the years the park has been recognized for its achievements in infrastructure construction, industrial clustering, functional creations and brand effects.

It has been honored as National Digital Technology Industry Base and National Demonstration Base for the Cultural Industry.


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