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Expo Beaujolais week starts tomorrow

AFTER a long day walking around the Expo, drinking Beaujolais is like slipping into a light linen jacket on an early summer night. Starting tomorrow, Beaujolais wine hits the Rhone-Alpes Pavilion in the Urban Best Practices Area and wine lovers can savor refreshing, easy-going Beaujolais wines.

Inter Beaujolais will hold a Beaujolais week in the pavilion from tomorrow through to June 1.

The event features activities for professionals, an opening cocktail party, wine seminar, importers conference and press conference.

Inter Beaujolais will also open an underground Beaujolais bar to the public.

Lighter body, fewer tannins, high acidity and intense fruit notes make Beaujolais a great stand-alone wine or one to pair with a first course. Tucked between Lyon and Burgundy, this area is famous for its fruit-driven, juicy red wines produced from Gamay grapes, which are the very antithesis of the powerful, high-alcohol, barrel-matured reds.

The Beaujolais region achieved AOC status in September 1937 and celebrating the new harvest by releasing some wine early has always been a tradition. Every year on the third Thursday of November at midnight, Beaujolais nouveau hits the shelves around the world and wine lovers rally to taste the Cru of the year.

This annual Beaujolais Nouveau madness became a successful marketing campaign in the wine world. And nouveau wines are meant to be drunk as young as possible to fully enjoy the freshness.

About half of all Beaujolais is sold under the basic appellation Beaujolais, which comes from the flatter, lower land in the region. Higher up, in the hillier north are the Beaujolais-Villages, which represent a significant qualitative step up. The most important factor in choosing the right Beaujolais wine is the producer. Within the finer northern sector there are 10 Crus with their own appellations that have their own specific aroma and flavor characters.

The four-story Rhone-Alpes Pavilion covers 3,000 square meters where visitors can not only enjoy the landscapes and cultures of this southeast region of France, but also savor classic French gastronomy.

Outside the pavilion, a rose garden demonstrates Rhone-Alpes skills in cultivating beautiful blossoms as well as grapes.


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