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September 25, 2010

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Guidebook to smart living in Lujiazui

FREE Lujiazui Smart Living Handbooks have been snapped up by more than 100,000 people and an English edition is planned.

The handy manual published by the Pudong New Area was compiled by a third party based on research and is not an advertisement, the government said.

The 47-page book has been distributed to office workers in the Luzjiazui Financial Zone and lists places where they can have a decent meal with colleagues, spend time with friends, take a quiet stroll, show guests around, go out on the town and spend a weekend with the kids.

"The list is made by a third party, based on objective field research. It's not an advertisement. White collars can trust it," said an official surnamed Wu from the Commercial and Industrial Administration of the Pudong New Area Government.

The book covers almost all eateries in the zone's more than 40 office towers; it includes 20 white-collar canteens where lunch costs an average of 15 yuan (US$2.24).

"Many young people have been complaining to us for a long time that they cannot find a convenient store or a snack booth in Lujiazui," said Wu. "However, they don't know that in each office tower there are many fine places open to those who live and work here.

"The handbook tells them how to make full use of facilities and resources hidden in high rises."

A third part of the book is devoted to dining. It covers various restaurants, snack bars, canteens and bars. There are places to grab a quick and nutritious breakfast, have a solid business lunch, take afternoon tea, have drinks and dinner -- and enjoy the nightlife.

Each place lists average per person costs, address and telephone number.

The handbook also lists fashion boutiques, shopping malls, pharmacies, convenience stores, cafes, gyms and post offices hidden in the office towers.

The handbook is to be updated annually and more copies will be printed. It is expected to be distributed to tourists at information centers in Lujiazui.


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