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Innovation the key for Sweden

THE Sweden Pavilion at World Expo 2010 is a temporary building. However, it is constructed from recyclable materials that can be reconstructed somewhere else. That feature of the pavilion represents the three keywords Swedish team aims to convey: innovation, sustainability and communication.

The theme of the pavilion is "Spirit of Innovation."

The design concept of the pavilion is the relationship between city life and nature.

Nature is very close to the Swedish people, and it inspires and triggers their creativity, while a well-developed urban city is essential for the enjoyment of a good life.

Glass walkways

The 3,000-square-meter pavilion is in four parts, divided by a cross or "plus sign."

"It means the city life plus the nature," says Annika Rembe, commissioner general of the Swedish committee for Expo 2010. "The design is easy and simple, but is interesting in itself."

It also represents the national flag of Sweden.

The four parts are connected by glass walkways for the convenience of visitors.

Photographs taken by a famous Swedish photographer will be displayed along the pavilion's passages. Though the specific way they will be presented has not yet been revealed, it is promised to be "exciting and eye-catching."

The outside look of the pavilion is like a city map of Stockholm, the capital city of Sweden.

"I can point out to you where I live," says Rembe half-jokingly.

In the pavilion, people will come through a "story" by walking through different parts of the pavilion and its three floors.

One of the key elements of the pavilion is in seeing things from the perspective of a child, with their sense of fun, curiosity and strange but inspiring ideas.

Pippi Longstocking has been selected to represent the innovative spirit of Sweden.

Longstocking is a fictional character in a series of children's books by Swedish author Astrid Lindgren and a household name in Sweden because of her strength and ideas.

"In Sweden, if a child is like Pippi and has a lot of ideas, people will consider him or her to be a Nobel Prize winner-to-be," says Rembe.

The pavilion features materials that have been specially treated so they can be applied in modern architecture.

Taking the advantage of rich forest resources in Sweden, the construction team chose wood to build the structure of the pavilion with steel as its roof. The wood is thickly compressed to be a very strong material for buildings. The steel is also specially treated to become a supplement for the cooling system and save energy. The same is true with the rubber floor, air cleaning system and so on. Sweden brings Swedish solutions to China with interesting systems and products.

The activities include music, street artists and circus performance, which will include a lot of joyful and interactive fun. People are not only visitors in the pavilion, but also participate in the activities and are part of Swedish challenges.

On May 23 next year, the Swedish National Day for Expo, the king of Sweden will visit the pavilion with his wife. The crown princess of Sweden is also expected to visit the pavilion after her wedding next year.

The Swedish team will also bring part of their traditional culture in the coffee they will serve in the coffee shops. Sweets will also be offered.

The kitchen will enable Swedish culinary specialties to be prepared for Chinese guests along with a selection of Chinese dishes. At the end of the visitors' trip, they will be able to buy typical Swedish presents and souvenirs in the gift shop.

The pavilion is not only intended to promote links between Swedish and Chinese people, but also to "highlight our historic bands and introduce Sweden, strengthen the Swedish image, and present Sweden as an innovative and sustainable country," the Swedish team says.

More details of exhibitions will be revealed by the end of this month, and the schedule for performances and activities will be set by the last week of October.


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