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May 10, 2013

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Italian design showcased at Expo pavilion

AN exhibition of Italian craftsmanship and design shows the transformation of simple materials like stone, wood and synthetics into functional, environmentally friendly and beautiful objects for everyday life.

The new permanent exhibition titled "The Truth of Materials. Italy in China" is underway at the Shanghai Italian Center in the former Italy Pavilion at the World Expo Shanghai 2010.

The 6,000-square-meter pavilion attracted 7.3 million people during the Expo and has become a permanent showcase for Italian art, fashion, accessories and design of all kinds. It functions as a bridge for cultural exchanges between China and Italy.

The exhibition is supported by Triennale di Milan, one of the world's top design events; the Italian Trade Commission and the Italian Ministry of the Environment.

"The perfect combination of the three elements, arts, science and technology, is the soul of Italian style," says Vincenzo De Luca, Italy's consul general in Shanghai.

"Two years ago when the Shanghai Italian Center was reopened to the public. I didn't know that the project was to going to be this successful."

During its first year, the center received around 400,000 visitors and hosted more than 50 events, including a Ferrari Museum. It now ranks seventh among Italy's indoor museums, the consul general said.

This is the second permanent exhibition at the center and its focus is materials.

It includes several exhibition halls providing visitors with tour of the history of working stone, marble, wood, synthetics and other materials.

One eye-catching work is an emerald-green sofa made of synthetic materials by Kartell, a leading design company in Milan founded in 1949 by Giulio Castelli. His studio is known for seeking and combining new technologies, shapes and styles in creative and utilitarian products.



Date: Through September 31, 9am-5pm, closed on Monday

Admission: 60 yuan

Address: 2095 Boulevard Expo, Pudong New Area (near Tangzijing Rd)




 

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