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January 19, 2010

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Lifting a glass to Wine Atlas

TRUE-BLUE wine connoisseurs are getting ready to embark on an odyssey as world-famous writer Jancis Robinson MW and China's No. 1 wine distributor, ASC Fine Wines, take local wine buffs on a journey around the wonderful world of wine.

For three nights only (one each) in Hong Kong, Shanghai and Beijing, the "first lady of wine" will divulge the geographical diversity of wine ahead of the mid-year launch of the local edition of her best-selling World Atlas of Wine, co-authored by fellow wine doyen Hugh Johnson. The tome, published in 14 languages and having sold over four million copies since its 1971 inception, sees its first simplified Chinese version in 2010.

To whet appetites and gear aspiring travelers up for their voyage once the road map is released, ASC Wines and Jancis Robinson will present a series of ultra-premium wine dinners hosted at Shangri-La properties in each city.

Each dinner will feature top-rated and award-winning wines from the ASC portfolio paired with exquisite local delicacies prepared by the hotels' team of celebrated chefs.

In Shanghai and Beijing, guests will be given a taste of each corner of the wine world through world-class producers such as Bollinger, Gaja, Stag's Leap Wine Cellars and Penfolds; while in Hong Kong guests will enjoy great wines from producers such as Ayala, Louis Jadot, Peter Lehmann and Stag's Leap Wine Cellars, among others.

Proceeds will be donated to Room to Read, an innovative non-profit leader dedicated to promoting and enabling global education.

Attendees will also be the first in China to receive a copy of the atlas. Each guest will be given a voucher to exchange for a copy of the local edition when it is released later in the year.


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