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Moleskine more than a notebook
By Elise Fu |
October 24, 2010, Sunday
|
Print Edition
Print Edition
ITALIAN Moleskine notebooks with covers decorated by internationally renowned Chinese and other artists is on exhibit through November 20 at Bund 18.
The exhibition has taken place in major cities such as London, Paris, Tokyo and Venice (this past August).
In this exhibition, the notebooks of various sizes are decorated by 24 artists from varied genres and 26 noted international artists. They include film director Jia Zhangke, fashion designer Joseph Li and writer Wang Xiaohui.
Over the years, the notebooks and sketch pads have been used by noted artists and writers and exhibition emphasizes that the creativity continues.
"Each notebook is so different from one another, because artists and creative people are individual and so different. This is one part of the idea of this exhibition: the global language of creativity is involving all the artists from all over the globe," said Maria Sebregondi, officer of Moleskine.
"And the strong connection between tradition and the contemporary style of Chinese artists is quite special," she said in the opening ceremony last Thursday.
Moleskine, once was just a small family industry in France, was created as a brand in 1997 by a small Milanese publisher, reviving the legendary notebook type used by Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. Once, the nameless black notebooks held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books.
Now, the brand has expanded its history, culture and marketing around the world, including China. According to Arrigo Berni, CEO of Moleskine Srl, the brand's worldwide production center has always been in China, because "when it comes to this kind of quality of printing and binding, China is always the country where you can find it.
"This (the Moleskine notebook) is a simple object, but as you know, simplicity is one of the most difficult things to achieve. It takes more than 50 steps to produce one piece of this notebook," Berni added.
All the art works on display will be donated to Lettera27 foundation and the Ailing Foundation to support cultural and educational projects.
The exhibition has taken place in major cities such as London, Paris, Tokyo and Venice (this past August).
In this exhibition, the notebooks of various sizes are decorated by 24 artists from varied genres and 26 noted international artists. They include film director Jia Zhangke, fashion designer Joseph Li and writer Wang Xiaohui.
Over the years, the notebooks and sketch pads have been used by noted artists and writers and exhibition emphasizes that the creativity continues.
"Each notebook is so different from one another, because artists and creative people are individual and so different. This is one part of the idea of this exhibition: the global language of creativity is involving all the artists from all over the globe," said Maria Sebregondi, officer of Moleskine.
"And the strong connection between tradition and the contemporary style of Chinese artists is quite special," she said in the opening ceremony last Thursday.
Moleskine, once was just a small family industry in France, was created as a brand in 1997 by a small Milanese publisher, reviving the legendary notebook type used by Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. Once, the nameless black notebooks held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books.
Now, the brand has expanded its history, culture and marketing around the world, including China. According to Arrigo Berni, CEO of Moleskine Srl, the brand's worldwide production center has always been in China, because "when it comes to this kind of quality of printing and binding, China is always the country where you can find it.
"This (the Moleskine notebook) is a simple object, but as you know, simplicity is one of the most difficult things to achieve. It takes more than 50 steps to produce one piece of this notebook," Berni added.
All the art works on display will be donated to Lettera27 foundation and the Ailing Foundation to support cultural and educational projects.
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