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September 9, 2017

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Poly Theater offers third anniversary season

SHANGHAI Poly Grand Theater in Jiading District will present its third anniversary season from September to November, featuring 32 programs by artists from around the world.

The Anniversary Season covers a wide range of performances, including concerts, dramas, dances and children’s theater.

The Royal Philharmonic Orchestra from the UK will perform on September 30, conducted by John Nelson, as a birthday gift to the theater. Chinese violinist Hou Yijia will participate.

Other programs include concerts by the Vienna Boys’ Choir from Austria, Chinese violinist Huang Mengla and YING Quartet from Eastman School of Music in the US.

The season will also highlight primitive folk dance “Dynamic Yunnan,” drama “Five Acts of Life” which is based on Lao She’s short stories, comedy “The Crow and the Sparrow,” as well as children’s theater “My Dad Is a Dinosaur.”

Since it opened to the public on September 30, 2014, Shanghai Poly Grand Theater has staged more than 700 programs over the past three years, and received more than 600,000 audience members. The theater has also aimed to offer a certain amount of low-price tickets starting at 30 yuan (US$4.5).

According to the theater’s recent survey of 4,411 people, those aged 20-39 occupy 74 percent of its audience. Sixty percent of the audience watch 1-3 performances a year, and 30 percent watch 4-6 shows a year.

Content, forms and performers are among the top elements when it comes to choosing a particular program, as opposed to price. Musicals, drama and symphony concerts are still the most popular types. 

About half of the interviewees said that they don’t mind paying 300-500 yuan per ticket, while 6 percent are willing to pay more than 700 yuan for a performance of high quality.

“We are grateful to those who choose us, and we hope we can provide exactly what they want, just like cutting a dress according to their figures,” says Qin Tiji, president of the Poly Grand Theater.

 

Check www.shpgt.com for more information.




 

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