鈥楶op-up store鈥 street shines
Print Edition
Shanghai Great World has put up an exhibition in the form of a 鈥減op-up store鈥 street, where a number of time-honored Shanghai brands are on display to allow visitors a glimpse of the development of Shanghai鈥檚 light industry.
The homegrown brands invited for the exhibition include the Shanghai National Specialty Food Store, Shanghai No. 1 National Musical Instruments Factory, Hengyuanxiang and Xiling Printing.
Apart from exhibiting signature productions and telling brand stories to visitors, the brands are organizing lectures on weekends to interact with visitors and answer any questions.
Shanghai is the birth place of China鈥檚 modern light industry.
Shanghai Great World decorated the 鈥減op-up store鈥 street with Shanghai city scenes in the 1970s and 1980s to give visitors an immersive experience when learning about brands鈥 history.
The exhibition venue is on the fourth floor, and open to any visitor holding a Shanghai Great World entry ticket.
Dates: Through March 20, 9am-5pm (close on Wednesdays)
Tickets: 60 yuan
Venue: Shanghai Great World
Address: 1 Xizang Road S.
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