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March 5, 2021

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‘Pop-up store’ street shines

By Ma Yue | 00:12 UTC+8 March 5, 2021 | Print Edition

Shanghai Great World has put up an exhibition in the form of a “pop-up store” street, where a number of time-honored Shanghai brands are on display to allow visitors a glimpse of the development of Shanghai’s light industry.

The homegrown brands invited for the exhibition include the Shanghai National Specialty Food Store, Shanghai No. 1 National Musical Instruments Factory, Hengyuanxiang and Xiling Printing.

Apart from exhibiting signature productions and telling brand stories to visitors, the brands are organizing lectures on weekends to interact with visitors and answer any questions.

Shanghai is the birth place of China’s modern light industry.

Shanghai Great World decorated the “pop-up store” street with Shanghai city scenes in the 1970s and 1980s to give visitors an immersive experience when learning about brands’ history.

The exhibition venue is on the fourth floor, and open to any visitor holding a Shanghai Great World entry ticket.

Dates: Through March 20, 9am-5pm (close on Wednesdays)

Tickets: 60 yuan

Venue: Shanghai Great World

Address: 1 Xizang Road S.

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