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December 26, 2010

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Sequel could be the one

FOLLOWING Chen Kaige's history epic "Sacrifice" and Jiang Wen's dark-humored masculine gangster film "Let the Bullets Fly," Feng Xiaogang, currently the most successful commercial film maker in China, presents his highly anticipated comedy romance sequel "If You Are the One 2."

Once again the film stars mainland "comedy king" Ge You as the protagonist, turning this year's heated Christmas movie season into an awkward yet hilarious Ge You film festival.

It's hard to predict which of the three star-studded domestic blockbusters will have the last and longest laugh at the box office. But one thing is for sure, Feng's latest offering will definitely attract those seeking the true meaning of love and marriage.

The storyline follows on from where the original 2008 hit ended. After coming back from Japan, Xiao Xiao (Hsu Chi) still has no romantic feelings for Qin Fen (Ge You) even after Qin proposes to her at the Great Wall.

They decide to have a trial marriage at Sanya, Hainan Province, but it turns out to be a failure. Not until the cancer diagnosis of their best friend Li Xiangshan (Sun Honglei) do the two realize that life is short and relationships are precious.

Director Feng sticks to his humorous way of telling a heartwarming and inspiring story about love and cherishment, which appears to be a tonic for those suffering the seven-year itch or a midlife crisis in their relationships.

He also tries to convey his own interpretation of love and life. People are likely to express love in different ways, and what makes love different from passion is its sacred foundation on mutual respect, tolerance, understanding and commitment. Life is a kind of spiritual self-cultivation.

It seems a tradition for Feng to add some funny and avant-garde scenes to his comedies. The movie may visually impress audiences with the luxurious and funny divorce ceremony of Li Xiangshan and his ex-wife Mango, as well as an innovative farewell ceremony to mourn Li's coming death.

Although Feng's last production, disaster film "Aftershock," is criticized for its rampant use of product placement, the commercial film director doesn't give up combining products in his new film, a way he believes can at least cover costs in the short term.

The audience will find a variety of products and sponsorship services ingeniously merged into the script of the movie, including white wine, hotels, travel resorts, an online shopping platform, life insurance and airlines.

Compared with "Aftershock," this time Feng displays his proficiency in making these brands a logical part of the story and lessening the dramatic effect.

Perhaps the film may not become the highest grossing movie this season, but it will be one of the most profitable domestic film productions of the year owing to the keen business sense of the director and producers.




 

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