The story appears on

Page A3

August 20, 2009

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Feature

Talent shows back with a new face

AFTER almost two years' silence, star-making TV contests are flourishing again this summer. Most of these programs have got a new look in order not to violate the government's new regulations on this genre of TV.

There was some dissatisfaction with the skin-deep selection of China's young idols, so this time the search is on for more professional and versatile musicians and even young entrepreneurs, which conforms to the backdrop of the current global financial crisis.

While Dragon TV's "Angel" and Hunan Satellite TV's "Happy Girl" are still on air, hot on the heels are another two programs "Call Me Boss" and "My Show."

Following the success of "Winner" reality show in 2007, a Chinese version of the US show "The Apprentice" - "Call Me Boss" °?- hopes to find out Chinese's next top entrepreneur with unparalleled vision and passion.

The "brainy" business show competition began on Monday and its 20 episodes run from Monday to Friday at 11pm on Dragon TV.

In each episode, six promising young candidates go through several rounds of interviews and show their business savvy and creativity.

One elimination round is called "The Elevator Time," which requires the contestant to make a clear presentation about his business plan within a minute.

Yang Hui, the show's producer and president of Vivid Media, says that it is important for them to attract and persuade cautious investors in as short a time as possible.

"Good time control is actually the first step to success," Yang says. "The one-minute elimination seems cruel, but it is an efficient and impartial method to select those who can grasp opportunities."

The contestants are vying for financial aid to start an enterprise.

The prize for each episode's winner is a 1-million-yuan (US$146,342) investment fund from the Green Wild Fund. A total of 20 million yuan will be allocated to the 20 winners.

The contestants will face questions and challenges from a jury comprised of top Chinese entrepreneurs, a human resource expert and a celebrity.

"Strong faith, perseverance and stamina are key qualities of a successful entrepreneur," says Zhang Suyang, partner of IDG Technology Venture Investment. "Additionally, they should develop their business ethics and improve leadership ability."

The registration hotline for "Call Me Boss" is 1351-2144-955.

Sing with style

"My Show," a local brand launched in 2004, has already attracted more than 2,000 star-wannabes to showcase their music talent and fashion sense.

The finals will begin airing on Channel Young at 7pm on August 30.

For the first time, the finalists will choose songs from a list of music based on album sales and Internet downloads. They should perform these songs in their own style.

All the contestants' stylish image designs will be provided by the winners of "My Style," a Chinese counterpart to US TV hit "Project Runway."

"My Show" winners will have the chance to host a major music concert, and star in a musical drama and fashion ads.

Dragon TV's "Angel" will also be holding elimination rounds to decide its 12 finalists. The 70 contestants who have passed the earlier elimination rounds will meet bigger challenges in the two rounds to be aired at 10:45pm on the following two Sundays.

The finalists who have outstanding singing and acting skills will be chosen by a panel of 101 fans and three professional judges including a film producer, actor and singer.

The finals running through October will feature interaction with Netizens. Internet "angels" selected by the Netizens and online celebrities of will come to challenge the 12 finalists.

According to Jiang Weimin, an official from, it has been a remarkable trend for domestic star-making shows to collaborate with popular Internet platforms and communities.

"The best 'Tudou Angel' can also receive an offer from top entertainment agencies and star in the third season of the popular video series 'Sufei's Diary'," Jiang says.


Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend