The ‘Bund in Love’ touch to Chinese Valentine’s Day
Print Edition
LOVE is in the air — and it’s sparkling a little extra along the Bund this Qixi Festival, or Chinese Valentine’s Day, which falls tomorrow this year.
BFC Bund Finance Center is rolling out a “Bund in Love” celebration, a romantic lineup designed to tug at heartstrings and deliver maximum sweetness to couples across the city.
The dreamy riverside terrace becomes a whimsical playground where Tom and Jerry make a stylish appearance. Dressed in romantic flair, the mischievous cartoon duo transforms the 5th-floor rooftop into a must-snap scene with heart-shaped balloons and stunning skyline views.
Couples can indulge in a themed afternoon tea, share moments over river sunsets, and unlock rewards like limited heart balloons and surprise gifts simply by posting their terrace moments on social media platform Xiaohongshu (Little RedNote).
Art lovers can stroll through Colorful Heart Bridge, a Qixi-themed installation open through late September. This vivid, fantasy-filled bridge fuses color and meaning to express every shade of modern love, drawing inspiration from the legendary magpie bridge in the stars.
Coffee enthusiasts will find their happy place at the Huchi Coffee Festival, returning for two weekends with champion latte artists, trending brews, and a Pet Matchmaking Corner that brings some extra tail-wagging cuteness to the holiday.
Fine dining also gets a romantic upgrade — BFC’s Michelin and Black Pearl restaurants set the mood with candlelit tables and sweeping views of the Bund.
Meanwhile, in-mall shopping perks include double points, limited-time discounts, surprise gifts and movie ticket giveaways for couples who shop and celebrate together.
Date: Through September 29 (events vary by date)
Tom & Jerry Rooftop Installations & Afternoon Tea: Through September 29
“Colorful Heart Bridge” Art Exhibition: Through September 29
Huchi Coffee Festival: August 30-31
Venue: BFC Bund Finance Center BFC
Address: 600 Zhongshan Rd E2
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