Where shopping is a journey that blends art, culture, lifestyle
Print Edition
HUAIHAI Road M. shows Shanghai at its most stylish. Fashion flagships, creative lifestyle stores, art-filled malls and cultural landmarks are packed close together, making every few steps feel different from the last. Along the way, you will move between immersive toy worlds, experimental concept spaces, refined Chinese design houses and international trend brands.
Start Point: Looknow Park
A former red-brick building reborn as a multi-brand lifestyle center, Looknow Park blends vintage industrial style with floor-to-ceiling windows overlooking Xiangyang Park. Browse home décor, candles, books and fashion across three airy floors, or take a coffee break in the plusone café while soaking in the greenery framed like living art.
Address: 1008 Huaihai Rd M.
Stop 1: Musinsa Standard
Often called the “Korean Uniqlo,” Musinsa Standard has chosen Huaihai Road for its overseas flagship, bringing South Korea’s largest fashion platform into Shanghai’s core retail district.
Backed by a strategic partnership with Anta, the brand combines strong online influence with a growing offline presence.
The store focuses on affordable, everyday casualwear, while Musinsa’s broader retail concept also introduces a mix of Korean, Chinese and international trend labels.
Address: 918 Huaihai Rd M.
Stop 2: Haus Nowhere Shanghai
Only 130 meters long, yet arguably the hottest fashion corridor in Shanghai. Spread over four floors, this concept space fuses art installations, Nudake desserts, Tamburins fragrance, and ever-changing pop-ups, while surreal robot faces guarantee your camera roll will be full.
Address: 798-812 Huaihai Rd M.
Stop 3: Songmont Flagship Store
This Chinese designer bag brand turns retail into meditation. Inspired by “northern valleys,” the store features sculpted wood, stone textures and a poetic pine tree centerpiece. Upstairs, a VIP atelier allows you to customize your own leather bag in a tranquil setting.
Address: 817-819 Huaihai Rd M.
Stop 4: Muji Huaihai 755
Muji’s largest mainland flagship brings together minimalist design and everyday lifestyle services in one calm, well-organized space. Spread across multiple zones, it invites you to browse practical essentials, flip through titles at MujiBooks, explore the Aroma Labo fragrance workshop or slow down with a meal at Café & Meal Muji. Everything here reflects the brand’s focus on simplicity and quality, offering designs made for real life rather than passing trends.
Address: 755 Huaihai Rd M.
Stop 5: Farmer Bob Global Flagship
Stepping into Farmer Bob feels like walking into a surreal wheat-field world. Instead of standard shelves, you are surrounded by floating furniture, moss-covered rocks and sculptural installations that blur the line between retail and art. The brand has turned its signature “wheat field” concept into a fully immersive space for trendy toys, where collecting becomes a visual and sensory experience.
Address: 627 Huaihai Rd M.
Stop 6: TX Huaihai Youth Energy Center
This five-story mall is built like a stage for youth style, where shopping, culture and social life blend into one constantly changing scene. Spread across five floors, the mall brings together trend brands, pop-up stores and cross-industry collaborations, including flagship concepts such as Vans Boutique and Innersect. It has also emerged as a gateway for Korean trend brands such as minjiena, Lazyz and Fancy Club, introducing their celebrity-favored styles to Shanghai’s fashion scene.
Address: 523 Huaihai Rd M.
Stop 7: Masonprince Flagship
A fashion store disguised as an art exhibition. Fake flames rise through glass walls, while inside you’ll find swimming-pool fountains, giant snow boots and hyper-real wax figures. Shopping here feels like wandering through a movie set.
Address: 530 Huaihai Rd M.
Stop 8: Xintiandi
Xintiandi is one of Shanghai’s strongest fashion hubs, bringing together more than a thousand global and local brands across the area. Flagships such as i.t blue block, along with multi-brand stores like ALTER, STUDIOUS and Looknow, have shaped a diverse buyer-store ecosystem that caters to shoppers seeking individuality and new trends.
It is also expanding rapidly in sports and lifestyle retail, with brands such as Descente, Lululemon and On Running joined by arrivals including Salomon, Kolon Sport and Fila. At the same time, Xintiandi continues to support Chinese designers like Uma Wang and M-essential, making it a place where international trends and local creativity develop side by side.
Address: Xintiandi Plaza: 333 Huaihai Rd M.
Xintiandi Style I: No. 7, Lane 123, Xingye Rd
Xintiandi Style II: Lane 245, Madang Rd
Xintiandi Dongtaili: 111 Ji’an Rd
End point: K11
K11 is where shopping turns into a gallery experience. As one of the earliest “art + retail” pioneers in Shanghai, it weaves art, culture, nature and lifestyle into a single walkable world. Even if newer malls feel shinier, K11 still wins on atmosphere: you’ll notice art pieces tucked into corners, signature scents drifting through the space, and architectural details designed for wandering and pausing.
Address: 300 Huaihai Rd M.
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