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July 9, 2011

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25 years of Pixar ani-mation shown

FAMOUS animation from Pixar Studios - from "Toy Story" to "Cars" - will be exhibited at the Museum of Contemporary Art Shanghai from August 1 to October 30.

The show "Pixar 25 Years of Animation" is part of MoCA's Animax Biennale III. It features a 12-meter-long digital video screen, installations, sketches and figures from movies such as "Finding Nemo," "Monsters," "Up," "Toy Stories 1, 2 and 3" and "Cars."

The exhibition takes visitors behind the scenes and drew 500,000 visitors in Taiwan and 30,000 in Hong Kong.

"The show will again create a wave among visitors in summer vacation," says Samuel Kung, director of MoCA.

The exhibition will have three sections, "Story," "Character" and "World" - one on each floor.

Figures and models used in production and also commercial by products will be exhibited. The exhibit could be informative for Chinese film makers who rely almost exclusive on ticket sales for profit and are trying to develop better marketing and spin-offs. Fear of piracy has kept many film producers from pre-release promotions and sales.

The digital video installation, plus lights and sounds, takes visitors into the Pixar animation world.

Pixar's creative director and president of the Pixar school will take part in seminars on the successful combination of art and marketing.

Date: August 1-October 30 (closed on Mondays), 10am-5pm

Address: 231 Nanjing Rd W. (inside People's Park, Gate 7)

Tel: 6327-9900

Admission: 20 yuan


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