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January 13, 2018

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A one-stop Christmas shopping destination

NANJING Road is thronged with shoppers from all over China, especially during the holiday season like Christmas, New Year and the Chinese New Year.

Back in 1936, The China Press published a special report on wide choices of gifts on offer at Sun Sun Co. The story reflects the living standards and lifestyles of the well-off in old Shanghai:

“The counters at the Sun Sun Department Store on Nanking Road would tempt any Christmas shopper …

The store reported a great volume of Christmas trade in the past week. The large stock of excellent toys and games, recently imported by the store, is proving to be a big draw card for Christmas present seekers.

Everything to make Christmas shopping easy has been done at this modern department store. It is easy to shop at Sun Sun’s because everything is placed in its proper department. Another attraction is that prices are unusually low this year.

The entire store is gaily decorated for the holiday season. All you have to do is to make a Christmas shopping list and go to Sun Sun’s and have them fill the order for you.

The toy department at Sun Sun is very complete, with a wide variety of toys being displayed. Dolls, small and big, animated toy animals and mechanical sets, hundreds of suitable games and attractive books for boys and girls are among the many things you can choose from.

From top to bottom the gifts displayed are ‘perfect.’ Fine stationery, fountain pens and other writing accessories are on sale for Christmas, and the prices are very moderate.

Sun Sun has a great stock of unusually fine novelty jewelry, perfumes and any number of little things that are bound to make pleasant Christmas surprises.

In the provision department, fancy boxes of chocolates, candy in stockings, biscuits and confectionary, fine spirits and wines can be bought.

It is easy to do your shopping for the entire family at Sun Sun Department Store. The collection of pipes, cigar and cigarette holders, fine cigars and cigarettes and pipe tobacco would tempt any smoker. There are excellent cameras for those who have a hobby in photography, and wearing apparel to suit the needs of young and old.

If you plan to give Christmas ties this year be sure to look over Sun Sun’s stock of ties. You’ll find them in quiet styles for the conservative man and in elaborately decorated styles to suit the man who likes a bit of color.

Whatever it is that you want to purchase the chances are 99 to one that you’ll find it at Sun Sun. Neckties and other wearing apparel things for the smoker, cameras, perfumes or provisions for Christmas dinner — you’ll find them all at the Sun Sun Department Store.”


— Excerpts from the China Press (December 22, 1936)


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