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Art you can touch, feel, play and interact with

YOU can watch, touch, feel, play with, send SMS to and otherwise interact with a major exhibition of new media art that is underway at the Museum of Contemporary Art.

The exhibition through June features works by 22 artists from China and abroad, including painting, animation, photography, sculpture, installation, video and audio works - and combinations of them.

The show titled "Merging, Emerging - Art, Utopia and Virtual Reality" features new media of the past decade. The innovative genre combines traditional artistic presentations with computer graphics, computer animation, computer robotics, telecommunication and digital technology.

"By applying high technologies to a wide range of original artworks, this new media art exhibition provides a platform for both artists and audiences to interact and to see how art and technology complement each other," says Victoria Lu, the museum's creative director.

Unlike other exhibitions, this one "encourages everyone to watch, touch, feel and play with most of the art pieces on display," she says.

"It's not just for fun, but also to shed light on how abstract, obscure and lofty artistic expressions can be easily understood and appreciated through use of new media, like technology," Lu says.

For example, new media artists Joe Hu and Chen Yun create a quirky virtual reality installation called "Elements" in a dark room. A large three-dimensional projection screen casts radiant waves and beams.

Viewers are invited to send short cell phone messages with a specific text to a designated phone number. When the messages arrive, birds, butterflies, flowers and leaves appear on the big screens.

"Technically speaking, this installation isn't complicated, but its significance lies in the interaction between viewers and the artwork itself," says artist Hu.

MoCA is the city's first private, nonprofit art institution.

Date: through June 30, 10am-6pm

Address: 231 Nanjing Rd W., inside People's Park

Admission: 20 yuan

Tel: 6327-9900

For more information, visit


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