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December 11, 2009

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Home » Feature » Art and Culture

Lensmen focus on Shangri-La

THE winners of the "My Shangri-La" Photography Contest have been on display at the Pudong Shangri-La Shanghai and are available online.

The competition is sponsored by Shangri-La Hotels & Resorts in partnership with Top Travel magazine, Photographer's Companion magazine and Sina.com.

Photographers, professional and amateur, are encouraged to capture the essence of Shangri-La, that mythical, mystical land in Yunnan Province and tranquil state of mind, associated with harmony and balance with nature.

Launched in August, the two-month contest attracted more than 2,000 photographers who submitted around 3,770 photographs.

The official contest Website at www.sina.com received over 4.7 million votes for favorite photos. Professional judges also gave their opinions.

"We are very pleased and gratified to witness the widely spread passion for our first 'My Shangri-La' Photography Contest," says Kent Zhu, group director of sales and marketing of Shangri-La Hotels & Resorts.

"We aim to inspire people to think and discover the beauty of the world via cameras and encourage them to care and preserve nature. Eventually they will find their own Shangri-La," he says.

Similar competitions are planned.

Nikon Imaging (China) Sales Co Ltd and Malaysia Airlines sponsored cameras and air tickets.

Prizes were awarded in five categories, including a Shangri-La Conservation Prize and a Golden Prize.

The judging panel included Oscar-winning art designer Timmy Yip; Professor Wang Chuan, director of the photographer department in China Central Academy of Fine Art; media tycoon Hong Huang; and photographer Zhou Jiansheng.

"I am delighted to see so many photographs of such high quality," says Yip.

"Apart from sharing the eco-friendly concept of Shangri-La, we hope such a great contest can encourage amateur and professional photographers to continue their pursuit of beauty and nature, and provide them a platform to exchange views," says Yip.

Professor Wang calls Shangri-La "a place in the heart."

"One can be fully relaxed in this space he creates for himself," Wang says. "It could be a utopia expressed by art."

Judge Hong says that when people discard meaningless material things in cities and return to simple rural areas, they will find their own Shangri-La.

"People think of places with beautiful scenery such as snowy mountains, golden fields and clean lakes when they try to understanding what beautiful things really are," Hong says.

"The contest shows that photography is not something exalted and inaccessible to the masses. This is a good thing," she adds.

The exhibition of winning photos is now heading to Guangzhou, capital of Guangdong Province, and Chengdu, capital city of Sichuan Province.



To view the winning photographs, visit the official Web page at http://travel.sina.com.cn/myshangri-la.




 

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