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Metaverse Summer Carnival opens
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ATTENTION! Here is a grand party for ACG (anime, comics, and games) fans — just visit Shanghai’s downtown Xuhui District to join the celebration!
The “Metaverse Summer Carnival” kicked off at “Neo World,” a large-scale metaverse-themed block in Caohejing area, the heart of Xuhui’s tech corridor, on July 19.
As a key event of the 2025 Shanghai Tourism Festival and Shanghai International ACG Month, the carnival integrates cultural experience, commercial consumption and community interaction through a variety of events, including immersive stamp-collecting, idol performances and themed pop-up stores.
It runs through August 17.
As a highlight of the carnival, themed day activities are being held every weekend, focusing on five gaming IPs, namely “Arknights,” “Genshin Impact,” “Identity V,” “Tears of Themis” and “Honor of Kings.”
Concerts, fun random dance sessions and a coser parade will be held, inviting participants to dress as their favorite characters and interact with professional cosers.
Among these, matches of “Honor of Kings” will be held on August 16-17, enabling players to experience the thrill of eSports.
Meanwhile, the AKB48 Team SH will stage a special show in August.
The city’s first anime-themed bus stop has been launched on Tianlin Road and Hongcao Road, under a collaboration with hit tactical game “Arknights,” with buses and tickets featuring relevant decorations.
At the newly opened flagship commercial development, The Ring Live, people will find a themed dressing room modeled after “Arknights.”
Three themed pop-up stores presented by miHoYo and IPSTAR are also featured at the carnival, which will debut limited gifts and new products for “Genshin Impact” and “Honkai: Star Rail.”
Additionally, Guzi (a catchall term for spin-off goods tied to anime, music and gaming) Town features pixel-style design with popular IP merchandise, while the fan market includes signing walls, art exhibitions and exchange areas.
The “Tiny Wonders” miniature model exhibition at The Ring Live showcases the charm of ACG culture.
ACG consumption coupons will be distributed on Douyin, the Chinese version of TikTok, and Fliggy during the nearly monthlong carnival.
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