Coke's Happiness Factory unveiled
April 7, 2010, Wednesday
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Print Edition
Print Edition
THE Coca-Cola Company, a global partner of World Expo 2010 Shanghai, unveiled last week the design and concept of its corporate pavilion: the Coca-Cola Happiness Factory.
The event also showcased a number of exciting Coca-Cola marketing programs planned for the 184-day Expo period designed to take visitors on a journey into of "A World Refreshed with Happiness."
Inspired by the spirit of happiness, a value intrinsic to the drink brand, the Coca-Cola Happiness Factory spans 3,000 square meters, and will take consumers on a full journey of fantasy.
Visitors will be greeted by animated happiness characters, who will share uplifting stories bringing this magical world to life.
Amazing creatures, out of the ordinary landscapes and sensational music, will all express "A World Refreshed with Happiness."
Visitors will be engaged, entertained and inspired, while learning about Coca-Cola's nearly 125-year history of innovation in beverages and sustainability.
Pavilion visitors will be able to experience and taste new beverage innovations and grab a limited edition PlantBottle, a lightweight, plastic bottle containing plant-based material demonstrating Coca-Cola's latest innovation in sustainable packaging.
Outside and around the Coca-Cola Happiness Factory, visitors will experience special "Happiness events" including celebrity performances and unique animation on a 15-meter-high Coca-Cola bottle composed of more than 3,000 LED light panels visible from all sides.
"The pavilion will allow us to take visitors on a unique journey, celebrating the power of refreshment, and our vision for creating new innovations for a more sustainable future," says Neeraj Garg, general manager of Expo Project for Coca-Cola China.
"This aligns perfectly with our 'live positively' vision and Expo's 'Better City, Better Life' theme," Garg says. "As a global sponsor of the World Expo 2010, we hope to both surprise and to inspire consumers and stakeholders visiting our pavilion - sharing our vision of 'A World Refreshed with Happiness' with Shanghai, with China, and with the world."
Coca-Cola also kicked off the "Coke with Food" promotion, a nationwide search for top chefs from every province in China.
The event also showcased a number of exciting Coca-Cola marketing programs planned for the 184-day Expo period designed to take visitors on a journey into of "A World Refreshed with Happiness."
Inspired by the spirit of happiness, a value intrinsic to the drink brand, the Coca-Cola Happiness Factory spans 3,000 square meters, and will take consumers on a full journey of fantasy.
Visitors will be greeted by animated happiness characters, who will share uplifting stories bringing this magical world to life.
Amazing creatures, out of the ordinary landscapes and sensational music, will all express "A World Refreshed with Happiness."
Visitors will be engaged, entertained and inspired, while learning about Coca-Cola's nearly 125-year history of innovation in beverages and sustainability.
Pavilion visitors will be able to experience and taste new beverage innovations and grab a limited edition PlantBottle, a lightweight, plastic bottle containing plant-based material demonstrating Coca-Cola's latest innovation in sustainable packaging.
Outside and around the Coca-Cola Happiness Factory, visitors will experience special "Happiness events" including celebrity performances and unique animation on a 15-meter-high Coca-Cola bottle composed of more than 3,000 LED light panels visible from all sides.
"The pavilion will allow us to take visitors on a unique journey, celebrating the power of refreshment, and our vision for creating new innovations for a more sustainable future," says Neeraj Garg, general manager of Expo Project for Coca-Cola China.
"This aligns perfectly with our 'live positively' vision and Expo's 'Better City, Better Life' theme," Garg says. "As a global sponsor of the World Expo 2010, we hope to both surprise and to inspire consumers and stakeholders visiting our pavilion - sharing our vision of 'A World Refreshed with Happiness' with Shanghai, with China, and with the world."
Coca-Cola also kicked off the "Coke with Food" promotion, a nationwide search for top chefs from every province in China.
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