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Dollars and sense for children

IN the West, financial education often starts during childhood. However, there are very few TV programs in China teaching children about money and practical financial knowledge related to daily life.

The 25-episode program "3Q Very Much" plans to rectify this. The show is inspired by the Harvard curriculum and is expected to improve the financial quotient of the next generation.

Ever since its debut on IPTV in June, the interactive program has received acclaim from more than 5,000 Shanghai families for its ingenious format and appealing topics about basic business principles and financial theory.

According to Xu Yue, deputy chief editor of BesTV, the program mainly targets 5 to 15-year-olds. In each episode, children attend as observers and interviewees, discussing interesting financial topics. The experts and teachers guide children's thinking by asking questions and posing examples.

"All the topics and business cases are carefully chosen based on children's common financial experiences of family, school and society," Xu says.

For instance, it explains what is money and where it comes from, encourages children to handle their pocket money and how to make simple financial plans. Successful business cases of the "Harry Potter" film franchise and the Mole World online game will alsobe illustrated.

A heated debate in one episode of the program is over which character of the popular animated series "Pleasant Goat and Big Big Wolf" is the best business leader.

Although some children think it is the cute goats, business experts and teachers consider Big Big Wolf the best choice to be a boss because of his ambition, competitive consciousness and never yielding spirit.

Children are also asked to take part in business practices, talk with their parents and teachers to learn more about the "wolf group effect," win-win strategy and team work.

Shi Haoze, a local primary school student says he was mostly impressed by the easy-to-understand financial tips presented by the program, which helped him develop the good habit of keeping track of how he spends his monthly pocket money.

"It is a creative and light-hearted way to learn," Shi says.

The program is also likely to combine with school education as more and more local students will be invited to extra events such as workshops, a quiz contest and summer camp. Producers also reveal that they are considering making another two programs based on this format to improve children's emotional intelligence and intelligence quotient.


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