Now, this ad captures my attention!
Print Edition
LOOK back, and try to think of the advertisements that you’ve seen. It doesn’t even have to be that far. Try a month, a week, even a day ago.
It’s not easy right?
Every single day from the moment we wake up to when we go to sleep, we are being bombarded by advertisements of varying degrees, from toothbrush or coffee machine that we use every morning, constantly reminding us of what brand we bought, to the fast-food or billboards outside our offices, informing us about what new products we should try. The frequent appearances of these ads have desensitized us to the point where we sometimes don’t even notice these ads anymore.
The pressure lies with the marketing departments as they have to make sure that their advertisements stand out and catch the attention of their target audience, in a way that will not only convince them to buy the product, but also be memorable and appealing enough so that they might discuss and talk about the ad in the weeks to come — all while countless other businesses are trying to do the same.
So instead of incorporating the usual themes and tropes of advertising, what can you do to take the edge? What can you do to have the advantage? Sure, you can spend an excessive amount of time and money on the preparation and production of your ad, but if you want a low-cost advertisement strategy that’s yields maximum results then Guerrilla Marketing is what you need.
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