Promoting economic success at 6th CIIE
Print Edition
Jing鈥檃n hosted a promotion event on November 7 in conjunction with the sixth China International Import Expo. The district has a tradition of using the expo to promote itself to the rest of the world.
Jing鈥檃n promoted the local biomedical sector during the third CIIE since developing life science was a high government priority after the release of the district鈥檚 14th Five-Year Plan (2021-2025). It turned its focus to Nanjing Road W. in the fourth and fifth CIIEs, issuing a competitiveness index and a blueprint to create the area as a world-class CBD.
Wang Hua, director of Jing鈥檃n, provided a comprehensive overview of the district鈥檚 economic strengths, significant industries, excellent administrative services and other features.
鈥淐IIE is an important platform for deepening understanding and strengthening cooperation,鈥 Wang said. 鈥淭hrough this promotion event, Jing鈥檃n hopes to make its voice heard more and welcome investment with the most open mind, the most considerate service and the best business environment.鈥
More than 80 enterprises with operations or regional headquarters in Jing鈥檃n participated in this year鈥檚 CIIE. Some of them attended the promotion event to share their experiences with the district.
鈥極pen innovation accelerator鈥
AstraZeneca has participated in CIIE for six years. The pharmaceutical giant inked a strategic cooperation memorandum with Jing鈥檃n during the second CIIE, with plans to locate its global R&D center, AI innovation center and business related to imported medicine Linzess in Jing鈥檃n.
Jing鈥檃n and AstraZeneca opened the Shanghai International Life Science Innovation Campus (iCampus) just before the fourth CIIE. So far, it has attracted about 20 innovative biomedical firms, and as a result, Jing鈥檃n awarded iCampus the 鈥渓arge enterprises open innovation accelerator鈥 at this year鈥檚 CIIE.
AstraZeneca Executive Vice President Leon Wang praised Jing鈥檃n as the hub of the company鈥檚 business in Shanghai and an important aspect of the company鈥檚 worldwide landscape. It will strive to work with Jing鈥檃n to become more integrated with the international biomedical community, as well as to help Jing鈥檃n become a biomedical industry innovation engine.
District鈥檚 鈥榦ld fellow鈥
Japanese retailer Muji is another 鈥渙ld fellow鈥 of Jing鈥檃n.
It opened its first store on the Chinese mainland on Nanjing Road W. in 2005. However, it was only at the sixth CIIE that it participated in the expo for the first time. It designed an immersive experience for visitors in a 400-square-meter exhibition space.
Shimizu Satoshi, chairman of Muji China, said that Jing鈥檃n was witness to Muji鈥檚 rise on the Chinese mainland, growing from a single outlet on Nanjing Road W. to 366 outlets in more than 60 cities across the country in 18 years.
He said he could fully understand why so many well-known global brands would want to come to Jing鈥檃n because the district has been stepping up efforts to assist enterprises in talent recruiting, business operations and administrative processes, among others.
Jing鈥檃n has also pledged to become a world-class CBD with a clear blueprint, which has helped investors like Muji, he said. Muji launched China鈥檚 first environmentally friendly concept shop in Jing鈥檃n this year, and it wants to establish its regional headquarters there in the future.
Growth zones
Additionally, the event promoted significant growth zones in Jing鈥檃n.
The Nanjing Road W. zone is a hub of multinational brands and high-end service providers; the Suhe Bay area is being developed into a world-class waterfront zone, highlighting cultural and commercial businesses; the Daning area focuses on culture and innovation; the Shibei area, which grew out of the Shibei High Technology Park, is centered on digital intelligence. The park is the only one designated as a pilot location for adopting cutting-edge blockchain technologies.
Jing鈥檃n has held multiple promotional events in and outside Shanghai this year, including in Beijing, Fuzhou and Shenzhen. Over 400 companies attended the events, and 28 of them signed cooperation agreements with the district.
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