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June 2, 2011

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Birthday bash brings beats to Bund beach party

ON the wrong side of a late night, it was with clouded mind that I entered the "2nd Anniversary Beach Party" on Sunday afternoon at Sunny Beach on Waima Road.

Put on by local promoters the Ice Cream Truck, who were throwing this bash in honor of their efforts over the past couple of years in bringing underground club parties to more interesting venues in the city, I was promised sun, sand, bouncy electronic music and people.

The clear day and open space at Sunny Beach, an artificial shore on the south Bund stretch of the Huangpu featuring recliners, umbrellas and, of course, plenty of sand, proved revealing.

The music, supplied mostly by the Ice Cream Truck resident DJs, Mau Mau and The Uhhh, was of the electronic variety as is the norm for such hedonistic shoreline shindigs from Ibiza to Miami and the world over.

For those, like myself, not so keen on electronic music, especially in a repetitive club or dance style, at least the environment brought some compromise.

Out in the sunshine, there was no bass to rumble the floors and walls, and the treble floated in the wide space as opposed to being forced tornado-style out of a speaker cone. This meshed with an improvement in mood, I even found myself dancing.

Things really picked up at about 2pm, when DJ Sal, Shanghai's premier selector of reggae tunes, stepped up and played. The pulsing sounds proved ideal as the fore to a background of beach volleyball and yachts.

I enjoyed my time well enough, chatting it up with the bikini-clad and smile wielding.

The Ice Cream Truck puts on a good event. Things were organized and efficient. Event director Cynthia Fernandez said the goal of the event was "fun, fun, fun - not pretentiousness."

Well some pretension, that inherent to the music: at about 10pm, the police came and made the party turn down the sound. That sort of thing puts time screaming back into focus.

Still, at that point the party was reaching its 10th hour, and it continued for sometime after that.

The Ice Cream Truck put on an event that mirrored the easiness many feel internally.

And for some others, it at least got them out of the shade for a while.


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