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July 10, 2010

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Home » Feature » Events and TV

Global cartoon and games expo

LOVERS of comics, cartoons and animation can dive into a large international animation and game exhibition that kicked off yesterday at the Shanghai Exhibition Center.

More than 200 animation exhibitors from around the world took their latest creations to the 2010 CCG Expo -- cartoons, comics and games -- running through Monday.

Organizers expect more than 200,000 cartoon fans and professionals in the animation industry.

The 20,000-square-meter exhibition zone offers animation photography and workshops, cosplay shows and interactive games. Children can take pictures and play games with popular cartoon characters and learn about history and trends in animation.

"The exhibition will especially support original animation works that can have a great impact on the young generation," says Yang Wenyan, an organizer.

Original domestic animation is also featured.

The exhibition includes international forums and workshops both in Shanghai and Suzhou, Jiangsu Province.

Top-notch professionals from the animation industry worldwide will brainstorm and discuss ways to revive the 80-year-old Chinese animation industry. Creating animation for the international market, developing a profit mechanism and developing original cartoon images will be among the topics.

Participants include Ronnie Carmen, story supervisor of the Oscar-winning animated feature "Up," famous Taiwan cartoonist Tsai Chih-chung and veteran animation film producer Pietro Ventani.

During the exhibition, "The Silk Boy," a World Expo-themed 3-D cartoon movie, will also be released. The film presents Chinese silk culture through a boy's fantasy adventure.

Chinese lovers of cartoon screen productions have been waiting a long time in hopes of seeing a new golden era in the domestic film-making industry.

Last year, China produced more than 170,000 minutes of animation and experts expect an annual increase of 20 percent in volume.

But only a few of these are impressive and influential.

"What we want are really strong and original productions," says Gao Zheng, an official from China's Ministry of Culture.

"We have such a big market for animation films and serials, but we need to update our business concepts and mechanisms to satisfy today's audience."

Date: through July 12, 9am-4pm

Venue: Shanghai Exhibition Center, 1000 Yan'an Rd M.

Admission: 50-70 yuan

Tel: 2216-2216


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