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June 6, 2011

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Home » Feature » Events and TV

TV industry gets together to channel ideas

THE 17th Shanghai Television Festival kicks off today in the city with a grand ceremony to honor around 30 talented young Chinese hosts of TV entertainment shows.

The festival, one of the largest and most influential TV galas in Asia, features programs including the Magnolia Awards for international TV production in several categories, an international film and TV market, animation project pitching, an international new media and broadcasting equipment market, a discussion forum and the Shanghai Student Television Festival. It will run till Friday.

This year more than 80 TV productions selected from 1,000 candidates from home and abroad will compete for the 24 coveted awards in categories of TV film, TV drama, documentary and animation. It also includes a special award for Best Foreign TV Drama, which will be presented to the most acclaimed foreign TV drama for the passing year. Mainland actor Huang Zhizhong and Japanese actress Chie Tanaka will be among the guests at the award presentation.

The International Film and TV Market will be held at Shanghai Exhibition Center from tomorrow to Thursday. Hundreds of TV stations, producers, distributors and professional buyers are expected to attend.

The Magnolia forum aims to bring the latest foreign TV production concepts and technology to the domestic TV industry. Based on global topics and industry experience, well-known industry professionals and media investors from all over the world will exchange their views on the industry's new trends and hot issues such as new media, animation and the entertainment TV format.

This year's festival will also host an "Oriental Creation" bidding conference to seek innovative and accessible TV format pitches. A total of 25 entries from renowned format companies, production companies and creative talents will be presented. The best 10 will be awarded with a special bonus, and they will have the chance to be made into real screen productions in collaboration with local TV channels.

Another important part of the festival program, the Shanghai Student Television Festival (Tuesday-Thursday), will continue to provide a platform for emerging campus talent to showcase their work. More than 500 original TV films from 83 colleges across the country will vie for the festival's 15 prizes.

College students are also encouraged to discuss the new rapid changes of TV programs in the era of the Internet.

During the festival more than 40 domestic and foreign TV films, documentaries and animated series will be aired every evening on the local Documentary Channel, Drama Channel, Art Channel, International Channel Shanghai, Toonmax TV and Haha TV.

Most of the productions were made in recent years and are critically acclaimed. Among them are the hilarious Chinese kids film "Seven Arhat," British suspense thriller "Sherlock," German comedy film "General Mom," Indian documentary "Womb of the World" and Chinese animated series "Fairy Tales of the Brick Kingdom."

"The festival will also include an interactive section with the audience," says Li Ruigang, president of Shanghai Media Group and an official with the organizing committee. "Awards for the most popular TV drama, actor and actress will be largely decided by the Netizens' votes."


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