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TV to offer a new guide for the economy

INVESTORS and economists concerned about how China fights the global financial crisis and maintains its economic growth are getting a new source of information.

From May 23, at 11pm every Saturday, a new business program is expected to provide both foreign and domestic entrepreneurs with up-to-date and expert information during the economic downturn.

The program, based on the recent China Economic Forum, is presented by China Business Network (CBN). It is considered a highly-anticipated sequel to the channel's documentary series "30 Years of China Business."

That series reviewed the tremendous transformation of Chinese business since China began its reform and opening-up policy in 1978. When it was aired last year, the program was widely acclaimed by audiences and critics.

However, the new program, focusing on the current economic situation, is believed to be more practical, effective, and ready to offer more useful information to investors, as well as ordinary workers in this uncertain period.

Each of the episodes will invite a noted economist, an entrepreneur and a veteran business show compere to give in-depth analyses of the influence of financial crisis. They will also share their own experiences and ideas and suggest how industries in China can take measures to reduce their losses and find new business opportunities.

Guests for the program include Feng Lun, directorate chairman of Vantone Real Estate, Wang Zhenghua, founder and chairman of Spring Airlines and famed economist and scholar Fan Gang.

Gao Yunfei, chairman and managing director of CBN, says that the launch of the forum and television program makes an overall statement about the business environment in China. It will be a regular program for the channel.

Another weekly light-hearted entertainment program to celebrate the upcoming World Expo 2010 Shanghai is also being presented this month. The talent show, "Come On, The Whole Family," will be seen on the Entertainment Channel every Sunday evening at 7pm.

The show encourages the city's local and expat families to participate in outdoor singing and dancing contests. Expo songs will also be promoted throughout the event.

The judging panel includes famous musician He Zhanhao who composed the world-famous "Butterfly Lovers Concerto," popular comedian Chen Guoqing and TV hostess Zhou Jin. The final will be held in August when six family teams vie for the top prize, probably a luxury car.

"Expo will be a big festival for all people in Shanghai," says Jin Lei, a producer of the show. "We hope to deliver the energy and unique charm of the city and its preparation for Expo through this light-hearted TV show."

Business program

China Business Network, from May 23, every Saturday, 11pm

"Come On, The Whole Family"

Entertainment Channel, every Sunday, 7pm


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