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March 25, 2010

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Home » Feature » Events and TV

The new place to watch sports

THE Camel Sports Bar has 14 flat screens, two big projection screens and a screen in the urinal so guys won't miss a thing. It has 220 seats and can serve 600-plus people. Sam Riley reports.

Sports lovers have a new place to watch the big game, whatever it may be - The Camel Sports Bar.

The Camel has set its sights on attracting the serious sports lover with 14 flat screens and two large projection screens, meaning there is no seat in the house without a view of some game going on somewhere in the world.

Having found a way of piping in Australian cable channel Foxtel, The Camel will also be the only place in town showing all AFL (Australian Rules Football) and NRL (National Rugby League) games live.

The recently opened bar on Yueyang Road also screens Premier League Football, NCAA basketball and Formula One among many other sports.

It has 220 seats and its license allows it to serve upwards of 600 people.

The Camel's Australian part-owner Anthony Finocchiaro has spent 11 years in Shanghai and he said he and a group of friends wanted to open a bar where they could watch sports that are currently hard to see in Shanghai.

"We just wanted to open a place with a friendly family atmosphere, where people could bring their kids in the day but also cater for people who like their sports," he says.

The pub is split into three distinct "sound zones" with a back bar and function area that can be closed off for events.

There is a large front bar and a cozy fireside area with comfortable leather couches.

The feel of the bar is somewhere between Australian sports bar and English pub.

The design and segmented areas allow patrons to watch a number of different sports with the sound on without disturbing other patrons.

In addition to the TV screens in the main bar, The Camel also makes a mark for its TV in the men's toilet.

Take aim

For fans who want to take a toilet break and not miss a minute of the excitement of a big game or maybe for those fans who want to take their frustrations out on a particular player, the men's urinal has a large screen actually built into it.

Along with the wired-for-sport urinal, The Camel also has a two big free pool tables, two dart boards and a foosball table.

Finnocchiaro says the bar has managed to secure several key sporting clubs that now call the bar home.

This includes The Bashers Hot Dogs cricket teams, The Shanghai Tigers Aussie Rules team and BITs Rovers football team.

"We want to keep our sponsorship to about five sporting teams so parts of the bar feel like their home and it becomes a bit of a clubhouse for them," he says.

The Camel is set up for big events like the looming Football World Cup.

Finnocchiaro says the bar will look to sell tickets to big events like popular World Cup events but he says the aim will be to limit numbers, and not gouge on price, with patrons getting drinks in return for the cover price.

Formerly at Kommune, Steve Cliff, The Camel's general manager says the bar wants to encourage younger sports fans looking for a new alternative to watch sport.

"We are all about sport and we have so many options and channels, so if your sport isn't on give us a call or come down and we will put it on your own TV and you can watch it," he says.

The Camel has an extensive menu offering typical "Pub Grub" with mains starting from about 40 yuan (US$5.85) for a BLT and moving toward the 90-yuan mark for beer-battered fish or bangers and mash.

The Camel has daily food specials and a daily happy hour from 4pm to 8pm. All Carlsberg pints and bottled beers such as VB, Budweiser and Fosters, glasses of house red or white and house spirits are all 25 yuan.

Address: 1 Yueyang Rd, near Dongping Rd

Operation: Monday-Thursday (from 4pm to late); Friday-Sunday (from 11am to late)

More information about the events and screened sports can be found at the Website at www.camelsportsbar.com or by calling 6437-9446.




 

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