iQiyi announces deluge of new productions
Streaming platform iQiyi recently announced 260 new projects and programs covering films, online series, variety shows, documentaries, animation and sports. The programs aim to reflect viewers鈥 everyday experiences and capture the current zeitgeist. Many of the productions will be released next year.
Over the past few years, the production capabilities of domestic video platforms have significantly improved. Many works with high artistry and well-crafted and inspiring stories about ordinary Chinese people鈥檚 lives have triggered widespread public concern.
iQiyi has built more than 70 content studios and forged partnerships with film and drama series creators, artists and scriptwriters from across the entertainment industry.
In the drama category, there has been four different types: epics, heroes, history and romance. Most of the productions will be dedicated to honoring China鈥檚 profound history, heroes and the unique culture, customs and traditions in China.
鈥淎 Lifelong Journey,鈥 based on the Mao Dun Literature Prize-winning novel by Liang Xiaosheng, records the tremendous changes of ordinary Chinese people鈥檚 lives since the country鈥檚 reform and opening-up decades ago. It is shot from the perspectives of three generations of a family from a city in northern China.
Adapted from Teng Xiaolan鈥檚 Lu Xun Literature Prize-winning novel, renowned director Teng Huatao will offer 鈥淟ife is a Long Quiet River,鈥 a series about ordinary Shanghai citizens鈥 endeavors to pursue a better life despite various challenges.
Veteran director Shen Yan鈥檚 鈥淭he Heart of Genius鈥 focuses its lens on young students鈥 academic dreams, while director Ding Hei鈥檚 鈥淥rdinary Greatness鈥 centers on the growth of a group of young Chinese police officers.
Meanwhile, the platform鈥檚 suspense theater Light On will continue to introduce short suspense series that tell thrilling stories by integrating elements of love and adventure. Among them are 鈥淭he Pavilion,鈥 鈥淲isher,鈥 鈥淲ho is the Murderer鈥 and 鈥淕old Panning.鈥
The comedy theater Laugh On will gather comedians to present light-hearted works such as 鈥淭he Comic Bang,鈥 鈥淭he Accidental Physicians鈥 and 鈥淭he Lord of Losers.鈥
In the film category, iQiyi is involved in the production of sports movie 鈥淧ing-Pong of China,鈥 pet film 鈥淗achiko,鈥 suspense film 鈥淗overing Blade,鈥 police film 鈥淩aid On the Lethal Zone,鈥 martial arts film 鈥淭he Hidden Fox鈥 and sci-fi movie 鈥淢ars Project.鈥
鈥淗overing Blade,鈥 based on a novel by Japanese writer Higashino Keigo, tells a story of a father who seeks revenge after his daughter is killed by two teenagers.
鈥淩aid on the Lethal Zone鈥 is a film interpretation of real-life anti-drug events. It combines gun fights with flash flood disaster scenes to present impressive visuals.
Sci-fi movie 鈥淢ars Project鈥 is an original comedy story created by acclaimed filmmaker Ning Hao. It covers a man鈥檚 hilarious experiences on Mars after he lands on the planet.
New iQiyi variety shows aim to break down more boundaries and grow with their viewers.
According to Vivian Wang, an iQiyi official, variety shows echo the real lives of young people, and can encourage the younger generation to believe in their goals and live the lives they desire.
In the future, the streaming platform will present 鈥淪uper Sketch Show, Action!,鈥 鈥淢etaverse Singer,鈥 鈥淭he Rap of China 2022鈥 and 鈥淢usic Campus鈥 to showcase the interests, dreams and lifestyle of China鈥檚 youth today.
Suspense variety shows such as 鈥淭he Detectives鈥 Adventures 2鈥 and 鈥淕ame of Shark 2鈥 will leverage technology, and enable young people to engage online with each other in creative ways. Innovative technology will also be applied to enrich intellectual property assets and reshape the future of entertainment.
Online concerts are expected to be backed with cutting-edge XR technologies 鈥 which include augmented reality, virtual reality and mixed reality 鈥 to bring the high level of immersion and real-time interaction between performers and their fans to life.
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