At Shanghai Centre, a day can fly by quickly
Print Edition
LOCATED in the very center of Nanjing Road W., one of the busiest shopping destinations in the city, Shanghai Centre is not just a traditional shopping mall, but a dynamic lifestyle complex that keeps bringing fresh ideas and exciting new openings.
Home to one of the largest serviced apartments in the city and largest Ritz-Carlton Hotel in the world with 610 rooms, the underlying principle guiding Shanghai Centre’s retail planning is to service the needs of the core clientele, said Alex De Ceuster, marketing director of Shanghai Centre.
Shanghai Centre is known for having a “life at your doorsteps” experience, offering not only a wide selection of food and beverage outlets, but also essential amenities including supermarket, medical clinic, florist, drycleaner, spa, pharmacy, post office and hair salon.
Opened 26 years ago as Shanghai’s first foreign retail complex, Shanghai Centre is still the place where locals can enjoy a Western lifestyle and international visitors and expats can get the same comforts as back home. The complex used to focus on bringing traditional Western cuisines like Starbucks Coffee, Italian pizzeria, Tony Roma’s Ribs to the city.
But today, people’s appetite is no longer interested in Western cuisine only, and now you can see a good balance of Western and Asian restaurants in Shanghai Centre.
“A successful complex must recognize new trends and the ever-changing needs of the customers who come to the complex,” De Ceuster said. “What customers want nowadays is to be pleasantly surprised by new creative concepts.”
Now, Shanghai Centre offers a diverse selection for diners, from Element Fresh’s healthy menu, Beef & Liberty’s gourmet hamburgers, How Fun’s modern Spanish paella to Vietnamese noodle outlet Saigon Mama and of course the latest Hawaiian fusion fine dining opening Alan Wong.
“Diversity is also important, both in terms of cuisine style and pricing levels,” De Ceuster said. “We try to run the gamut from takeaways like TPlus and Brioche Doree to bakery Baker & Spice to healthy eating at Pure & Whole to popular chains like Din Tai Fung and Laojishi to fine dining.”
Featuring a unique “motor court” architecture, the two-story outdoor retail plaza acts as the glue that binds the apartments, office and hotel together. The design included many outdoor seating areas for restaurants, a perfect place to enjoy a smoothie in the spring and cocktail in the summer.
“We are one of the first complexes in the city to promote a fresco dining experience,” De Ceuster said proudly
One highlight of Shanghai Centre’s lifestyle experience is that one can spend a day in the complex, from breakfast at Baker & Spice, grocery shopping at Cityshop, healthy lunch followed by a relaxing spa treatment, afternoon tea and exclusive dinner.
Over the past several years, Shanghai Centre has worked tirelessly to create a neighborhood community here in this busy downtown district, hosting many free public events. Almost every weekend, there is something fun and exciting happening here: farmer’s market, fitness classes, arts and craft exhibit, music concert, children’s fair and more.
In 2015, Shanghai Centre upgraded the hotel’s main entrance, created two takeaway outlets, a new basement restaurant and two fashion boutiques inside the hotel.
This year, Shanghai Centre will continue the innovation by completely renovating the hotel’s lobby lounge, bar and restaurants as well as revamping a number of existing restaurants including Ubuka, Angelina and Maison Camus. A new local fashion brand called Ms Min has also opened recently.
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