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August 31, 2017

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Shanghai Centre, an ever-evolving icon in a vibrant city

PRIME location, unique East meets West aesthetics and an upscale tenant profile were some of the key words that best defined Shanghai Centre when the comprehensive building complex became an immediate talk of town upon its debut on Nanjing Road W. in April 1990.

Designed by renowned architectural firm John Portman & Associates and sitting right opposite the Russian neo-classical style Shanghai Exhibition Center, this mixed-used development, one of the first contemporary skyscrapers built in the city, and still a local landmark, is both poised and confident to embrace an ever-challenging market environment, while never stopping from adapting itself to the constantly-evolving consumer dynamics over the last 27 years.

“For more than a decade, ‘Life at Your Doorstep’ has been our tagline,” Alex De Ceuster, marketing director of Shanghai Centre, told Shanghai Daily during a recent interview. “We truly deliver that experience to our residents, guests and visitors.”

In fact, those who want to spend their entire day at Shanghai Centre will find it such an easy mission to fulfill, with very slim chance of feeling disappointed.

You are encouraged to kick off your day with a work-out in one of the two gyms at the complex, followed by an al-fresco breakfast at Baker & Spice or Element Fresh.

You may continue with a business meeting at The Portman Ritz-Carlton Hotel, or if you are lucky enough not to work, you can get your hair and nails done before heading for lunch.

There are a total of 22 F&B choices within the complex, so plenty of choices to satisfy your taste buds. A spa session, a tea or coffee gathering with friends or just lazy sunbathing at the Garden Terrace are among those highly recommended options for a leisurely afternoon. When dusk falls, you may arrange a BBQ for dinner or simply pick up some groceries from CityShop and do your own cooking. And there are some wonderful choices to cap your night off. Why not try one of the signature cocktails from mixologist Jackal at the Ritz-Carlton Bar & Lounge.

And working close to home has never been easier than at Shanghai Centre. Its office configurations from 30 square meters up to 2,500 square meters give you the option of joining some of the world’s best known companies, foreign consulates and trade offices in one of the city’s most sought-after business addresses.

With your office located in the office tower, the only thing you need to do to go home is switching elevators.

For families with young kids, from six months to five years old, Shanghai Centre is also the most convenient place, as it has its own preschool, kids club and outdoor playground so there is no need to beat traffic everyday.

To have everything within the property to meet the needs of its residents, guests and visitors has been the unique concept of Shanghai Centre ever since its opening.

Often called a city within a city, Shanghai Centre encompasses 472 premium serviced apartments, 32, 000 square meters of prime office space, an exclusive three-level retail plaza and a spacious exhibition Atrium. There is also a world-class performance theater and of course The Portman Ritz-Carlton Hotel.

To maintain its quality offer of products and services, Shanghai Centre recently completed a multi-year renovation project of its serviced apartments, which included newly upgraded lobbies, corridors and units — from fully furnished studios to plush four-bedroom apartments and luxurious penthouses. It is also constantly improving its retail tenant mix by bringing in new F&B concepts such as Saigon Mama, Ichiryuan, Lil’Laundry and ACharcoal.

With the installation of digital movie equipment, it is able to show the latest local and international blockbusters at its performance theater and the Ritz-Carlton Lobby Lounge was transformed last year into the city’s most iconic bar/lounge.

To stay competitive against an increasing number of living options, which includes not only traditional serviced apartment providers but also hotels catering to long-term stays and prestigious non-serviced apartments, Shanghai Centre chooses to focus on its core competencies of offering the best international service and living environment.

“Our retail plaza remains fully-leased with a vibrant mix of established and start-up F&Bs and important amenities such as supermarket, bank, medical clinic, health club, hairstylist, florist, etc,” De Ceuster said. “It is this eclectic retail mix that defines the ‘Life at Your Doorstep’ experience here at Shanghai Centre.”

For residents at its serviced apartments, around 50 events are organized annually, or once every week on average. They include: Yoga and sports classes, walking tours, cooking classes, wine/beer tasting, coffee mornings, as well as annual BBQ/Easter/Halloween/Christmas parties.

“Shanghai Centre continually upgrades its offerings as we are committed to providing outstanding quality and service to our valued residents, tenants and guests,” De Ceuster said.

With occupancy at its serviced apartments standing in the high 80s, Shanghai Centre is also offering between 30 to 40 short-term rooms on average — depending on different seasons — for customers who seek to stay for one night or the weekend and has received positive feedback from the market.


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