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Wan LixinOpinion deputy editor of Shanghai Daily
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Sipping in Chinese
April 26, 2009, Sunday
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Print Edition
Print Edition
"ENJOYING Wine with Jeremy Oliver" marks the first time the acclaimed wine writer's musings have been translated into Chinese, and certainly his first time anything of this size has been translated at all.
Published by Trends Books and translated by the education team at ASC Fine Wines, the 250-page tome is a gateway to wine for young locals between 18 and 27 and quashes any fears or misconceptions they have regarding the beverage.
"I have written the book for young Chinese people who are just discovering wine for the first time," he said. "These will be the major wine drinkers in China in five years time and they are discovering the pleasure of wine with a truly open mind."
He has written the guide to be as accessible as possible for the target audience. "It assumes the reader knows nothing about wine and is asking 'what is wine? what is a grape?' It's a read, a narrative, rather than a classroom book."
Readers will find the question and answer section particularly useful, with responses to some of the more common questions: how long should a wine breathe for? What should I do with an open bottle of wine? How do I store wine? Oliver eloquently overcomes the stumbling blocks new enthusiasts encounter and are often embarrassed to ask about.
"Enjoying Wine with Jeremy Oliver" distributed by ASC Fine Wines retails for 46 yuan (US$6.70).
Published by Trends Books and translated by the education team at ASC Fine Wines, the 250-page tome is a gateway to wine for young locals between 18 and 27 and quashes any fears or misconceptions they have regarding the beverage.
"I have written the book for young Chinese people who are just discovering wine for the first time," he said. "These will be the major wine drinkers in China in five years time and they are discovering the pleasure of wine with a truly open mind."
He has written the guide to be as accessible as possible for the target audience. "It assumes the reader knows nothing about wine and is asking 'what is wine? what is a grape?' It's a read, a narrative, rather than a classroom book."
Readers will find the question and answer section particularly useful, with responses to some of the more common questions: how long should a wine breathe for? What should I do with an open bottle of wine? How do I store wine? Oliver eloquently overcomes the stumbling blocks new enthusiasts encounter and are often embarrassed to ask about.
"Enjoying Wine with Jeremy Oliver" distributed by ASC Fine Wines retails for 46 yuan (US$6.70).
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