Top brewers will reveal calorie counts of beers
Print Edition
Beer drinkers in Europe will soon be able to find out the calorie count on their drinks after four of the world’s biggest brewers said they will list the information.
Carlsberg, Heineken, AB Inbev and SABMiller have all backed the plan, said the Brewers of Europe, a trade association representing more than 5,000 brewers.
They said the move will show beer is not necessarily the waist-expanding drink it is thought to be, and allow consumers to compare calories with wines and spirits.
“We want Europe’s consumers to know the ingredients in beer and how these beers can fit within a balanced lifestyle,” Brewers of Europe chief Pierre-Olivier Bergeron said.
“Brewers already label the alcohol content on their beer brands. But we also agree with consumer groups that citizens would benefit from having access to the ingredients and nutrition information, allowing them to compare like-for-like facts with all the other beverages available to them, both non-alcoholic and alcoholic.”
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