Word spread after appearance on 鈥楢 Bite of China鈥
Editor鈥檚 note:
Foodprints is a series profiling the smaller restaurants and unsung chefs working every day to provide Shanghai with food that is tasty, imaginative, wholesome and memorable.
For Zhou Yongle, being a restaurateur is not about making a profit, but preserving the childhood flavors he grew up with.
Born in 1962, Zhou鈥檚 grandmother had been taking him to dine at the then Tian鈥檈 Ge (Swan Pavilion) restaurant every week, where Shanghai-style Western cuisine was served.
鈥淢y grandmother grew up eating at Tian鈥檈 Ge and she used to take me there often, when I was very little, at around 4 years of age. It鈥檚 more of a modish feeling and the food didn鈥檛 matter to me too much except for the ice cream, but when I turned 10, I started to understand the food more,鈥 Zhou said.
In 1982, he left China to study law in the United States, where he lived for 20 years and worked in the trade business before returning to Shanghai in 2002. But when Zhou went back to Tian鈥檈 Ge to find the dishes from his memory, the restaurant was closed.
In 2006, he decided to open his own restaurant and recreate these childhood flavors. The brand Tian鈥橢 Ge was already registered, so he named his restaurant Tian鈥橢 Shen Ge, with Shen meaning Shanghai.
鈥淭he other reason why I opened the restaurant was because Shanghai is moving so fast, all kinds of cuisines can be found here, and slowly the young people would forget about our culture because they are under significant influence of new concepts. They don鈥檛 know about Shanghai-style Western cuisine as well as the cultural background behind the dishes. We can鈥檛 lose this culture,鈥 said Zhou.
The phenomenon is not limited to the old and classic, but also the new lifestyle culture, he explained. People are into trends and hypes instead of the stories behind the brands, home and abroad, and the only thing matters is taking good photos to post on social media.
When Tian鈥檈 Shen Ge first opened, the customers were mostly local seniors who came to find the flavors of their memories. Then, word spread and an appearance on the second season of 鈥淎 Bite of China鈥 in 2014 brought lots of attention to the restaurant.
鈥淎 lot of people came here to try the food for the first time. They found it quite interesting, and I got to explain the stories behind the dishes like the origin of Shanghai-style borsch soup,鈥 said Zhou. 鈥淭he huge number of young people who came here even scared the old customers, and the restaurant made a mark.鈥
Flavor is one thing a restaurant cannot compromise on, and being classic doesn鈥檛 mean the dish must stay the same. If the taste doesn鈥檛 elevate and follow the changes in people鈥檚 appetite, no matter how much history is inside, they would die out eventually.
Zhou wouldn鈥檛 modify the recipe but makes subtle changes to the flavor profile of the dishes. For example, the classic Shanghai-style borsch soup lends more on the sweet side, but people who are new to Shanghai-style cooking cannot handle such level of sweetness, so he would tone it down a little and add more acidity. 鈥淚 don鈥檛 change the recipe and the ingredients because I don鈥檛 want to add things that are not part of the Shanghai-style Western cuisine into my dishes. People say it鈥檚 not how you run a business, but I insisted,鈥 said Zhou. 鈥淔ood is a major part of the culture. I wanted to do better so it鈥檚 not lost in the wave of wanghong concepts.鈥
For Zhou, the restaurant is also a platform for him to cook for people and gain honest opinions. He鈥檚 passionate about cooking and always cooks at home.
鈥淔riends who eat my dishes in my home always say nice things, but I don鈥檛 know if they are really good or not. Customers who pay for the food are different. They have honest opinions that I can learn from and be better,鈥 he said. 鈥淧eople say I鈥檓 gutsy to run a restaurant with zero experience and knowledge. It wasn鈥檛 easy, but I鈥檓 a happy person who wants to learn from the mistakes.鈥
Zhou closed the second outlet of Tian鈥檈 Shen Ge on Changshu Road last year, and he no longer manages the first store on Jinxian Road. Since October 2017, he has been running a private kitchen called Larry鈥檚 Kitchen, which only serves one table per day.
The new project is fun as Zhou gets to experiment more. His goal is to bring back the classic Chinese dishes that are no longer seen in menus due to the tremendous work involved.
鈥淭hese dishes like hongsong chicken use cheap ingredients but have very complicated steps and require longer preparation time and skilled knife work. They are fading out on menus because restaurants cannot sell them for high prices, but I want to preserve them in my private kitchen,鈥 said Zhou.
Zhou also gets to break from the limitations of Shanghainese cuisine when cooking in his private kitchen. The seasonal menus feature rare Chinese dishes you cannot find elsewhere easily.
Hongsong chicken is an example. Hongsong translates literally as red pine in Chinese. After removing the bones in the chicken thigh and leg and carving crosses on the skin, minced pork seasoned with salt, ginger, scallion and yellow wine is evenly spread on the meat and pounded gently so they stick together. The chicken is then lightly coated with flour and sauteed in a hot pan with skin side up first, then turned so both sides turn golden. Add red fermented soybean sauce, sugar, ginger, scallion and stock in the pan and braise the dish for 15 minutes, slice and serve with a glistening sauce.
Another dish from Zhou鈥檚 fall season menu is a duck meat roll called jinqian yajuan, which wraps duck meat and pork liver in tofu skin, which is then fried.
Zhou does everything himself. Every morning at 6 or 7 o鈥檆lock, he goes to the market to purchase ingredients, then washes and prepares them for dinner service. Now 56 years old, he spends 12 to 16 hours in the kitchen.
鈥淚 like to cook and I鈥檓 happy to have a platform to showcase the dishes I鈥檝e discovered. It鈥檚 a hobby,鈥 said Zhou. 鈥淚 work for myself. I enjoy myself, no complaints.鈥
With an enterprising spirit, Zhou keeps himself busy with different projects and hobbies besides cooking. He plays cello every day, ice skates and even has a racing license.
He also teaches restaurant etiquette and psychology at the Shanghai K Charitable Foundation鈥檚 Sir Horace Kadoorie Hospitality Mentoring Programme, which offers life skills and hospitality vocational training for disadvantaged young people in China.
鈥淲e should follow up with the development of the society instead of thinking as an old person when retired. It鈥檚 important to do things that can enrich our lives,鈥 said Zhou.
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